Dr. Nicole Hinrichs is Associate Professor of Strategy and Entrepreneurship and Associate Dean of Degree Programs at EHL Hospitality Business School. She also teaches at EPFL’s EMBA and is a Visiting Reader at Imperial College London.
Her research focuses on organizational identities in strategic decision-making, transformative change, and innovation. Supported by SNF and HES-SO, her work has received awards and been published in leading journals.
Nicole teaches undergraduate, master’s, PhD, and executive courses, specializing in strategy, business creation, and change management.

