Paris Saint-Germain v FC Internazionale Milano - UEFA Champions League Final 2025 (2) (2)-2

Executive Education Program

EHL x UEFA: Executive Course in Sport Event Management

Start your Application

Program Journey Key details Admissions Testimonials Brochure

Lead the Future of Sport Events

In the world of major sporting events, UEFA is recognized for its expertise in delivering some of the most complex and high-profile competitions. Through its collaboration with EHL, this program provides participants with direct insight into how major events are planned and operated.

This 4-day course in Singapore combines UEFA’s operational practices with EHL’s hospitality‑oriented approach to help participants develop practical skills, structured methods, and a clear understanding of the requirements behind organizing large‑scale events.

Designed for ambitious professionals across APAC and the Middle East, this course goes beyond theory. You will experience the real pressure, real challenges, and real decision-making behind top-tier sporting events.

Start your application

England v Spain - UEFA Womens EURO 2025 Final (2)

Who should join?

This program is designed for professionals involved in planning or delivering events who want to strengthen their practical and organizational skills in a sports‑related environment.

It is suitable for:

Event professionals managing or preparing to manage sports, hospitality, or large‑scale events
Managers from sports organizations, clubs, entertainment venues, or agencies seeking deeper operational insight
Hospitality and tourism professionals aiming to broaden their competencies through event‑related responsibilities
Public‑sector staff involved in city events, festivals, or destination planning looking to enhance community impact and long‑term value

Key details

Dates
July 9-12, 2026 (4 days)

Location
EHL Campus (Singapore)

Language
English

Price
SGD 8,570, inclusive of 9% GST 10% Early-bird discount (application before May 15th 2026)

Certificate
Certificate of Completion awarded jointly by EHL and UEFA

Program Journey

Day 1: Mastering the life cycle of events

Day 2: Mastering Fan & Hospitality Experience Excellence

Day 3: Mastering the Commercial Dynamics of Events

Day 4: Mastering Strategic Planning and Champions League simulation

Understand the impact and ecosystem of organizing an event
Discover how event planning, service operations and legacy-building interconnect to deliver a memorable, world-class event
Hands-on workshop to designing an innovative event

Tottenham Hotspur v Manchester United - UEFA Europa League Final 2025 (1)

Knowing your fans and customers through the lens of UEFA’s sports legacy and EHL’s hospitality heritage
First-hand experiential business offsite visit
Understand the nuances of customer journey design and learn how to conceptualize your own personas

Arsenal FC v FC Barcelona - UEFA Womens Champions League Final 2025

Discover the future of fan experience using technology-driven experiences
Hear first-hand insights by experts from diverse sporting and destination management companies
Gain actionable strategies in ticketing, sponsorship, hospitality, and data-driven pricing to optimize overall event performance and put into practice through a business case

Real Betis Balompie v Chelsea FC - UEFA Conference League Final 2025

Learn emerging trends and develop strategic approach to future proof your business
Workshop on the best practices in risk management
Apply real-world learnings to problem solving and critical decision-making skills from the UEFA Champions League Simulation

Paris Saint-Germain v FC Internazionale Milano - UEFA Champions League Final 2025 (3)

Testimonial

Our Testimonials

"At the UEFA Academy, we are committed to preparing professionals who actively shape the evolution of sport. Our collaboration with EHL in Singapore brings together UEFA’s unique expertise in sport events with EHL’s globally recognised strengths in hospitality and service excellence. This programme offers sports professionals a distinctive opportunity to develop the capabilities required to design and deliver impactful sport events in an international environment. We are proud to support those who set the direction for sport events on the global stage"

Thomas Junod

Head of UEFA Academy

"What stands out in this program is the opportunity to observe how UEFA approaches the organization of major events. Participants gain a clearer understanding of the discipline, preparation, and coordination required across multiple functions. The combination of UEFA’s operational experience and our academic perspective allows participants to examine real situations and reflect on how decisions are made under pressure. It is a structured way to deepen one’s understanding of what it takes to deliver complex events responsibly and effectively."

Stéphane Haddad

Associate Dean Executive Education Programs

Faculty

Guillaume Poisson

Chief of Operations, UEFA Tournament Operations

Guillaume is a senior event‑operations executive with 25 years of experience delivering major European football competitions. He has led operations, host‑city delivery, mobility, stakeholder engagement and event experience across UEFA’s flagship tournaments and events, including the UEFA Champions League Final, UEFA EURO and the UEFA Women’s EURO.

His expertise spans commercial operations, public affairs, sustainability initiatives and crisis‑management leadership. Guillaume holds a Master’s Degree in International Business Law and brings a strong track record of delivering complex events with clarity, precision and collaboration.

Joël Pinson

UEFA Academy Program & Management Expert

Joël holds a PhD in Public Management from the Swiss Graduate School of Public Administration at the University of Lausanne and has authored numerous academic publications on public policy, sport management, and event-driven territorial strategies. Joël further enhanced his expertise with a Postgraduate Diploma in Design Thinking from MIT Sloan, Columbia Business School, and Tuck School of Business, and is a certified facilitator.

At UEFA Academy, he is the co-director of two flagship programs: the Executive Master in Global Sport Governance (MESGO) and the UEFA Executive Master for International Players (UEFA MIP).

David Bardolet

Associate Dean, APAC

Prof. David Bardolet has designed and taught courses and programs across the world, particularly around business and corporate strategy, strategic thinking and entrepreneurship. He has also conducted research and training programs with many multi-national companies in a variety of industries and countries. His current research activities focus the effects of digital technologies on how companies compete and collaborate.

Guy Llewellyn

Academic Director & Assistant Professor

Guy Llewellyn, PhD, joined EHL in 2021 as an Assistant Professor at the Singapore campus. Before joining EHL faculty, Guy spent over a decade in the Food and Beverage industry, working in stand-alone restaurants, hotel restaurants, restaurant groups, and private clubs. He has held senior positions including Executive Chef, Club Manager, and General Manager. He also completed his PhD in Hotel and Tourism Management, at The Hong Kong Polytechnic University.

Natthavut Srinara

Lecturer

Dr. Natt Srinara has over 25 years of experience in higher education, consulting, and corporate training. His expertise spans marketing, innovation, strategy, and organizational development, with a strong focus on hospitality, luxury and service DNA. He has worked with JLL, Singapore Tourism Board, Mandarin Oriental, Pan Pacific, IHG, Marriott, Accor, BYD, Jin Jiang Hotels, Donghu Hotels, Guizhou Tourism Group, and more, advising on market strategy, brand positioning, and guest experience. A recipient of multiple teaching and service awards, Dr. Srinara has held faculty and consulting roles at EHL, ESSEC, and SP Jain. He designs and delivers high-impact learning & development programs for professionals across industries.

Guillaume Poisson

Joël Pinson

David Bardolet

Guy Llewellyn

Natthavut Srinara

Download the brochure

Fill in the form to receive our EHL x UEFA: Executive Course in Sport Event Management brochure.

EHL x UEFA: Executive Course in Sport Event Management brochure

Admissions

Why should you apply?

This program helps participants deepen their understanding of how major events are planned and delivered. Through practical exercises and case-based work with EHL and UEFA specialists, participants develop methods they can apply directly in their professional environment. The format also encourages exchange with peers across APAC and the Middle East, offering perspectives from different industries and public-sector roles.

Who is this program for?

This program is intended for professionals involved in organizing or supervising events, including those working in sports, entertainment, hospitality, and tourism. It is also suitable for government and public-sector representatives responsible for community events, public gatherings, or destination projects who want to strengthen the quality and impact of their initiatives.

Fees

SGD 8,570 10% Early bird discount (application before May 15th 2026)

Price inclusive of 9% GST.
The fee includes lunches, coffee breaks, a cocktail networking session, and a gala dinner.

Start your application

Accreditations

EHL Campus (Singapore) is registered as a private education institution in Singapore
under the Private Education Act, Enhanced Registration Framework (ERF), ERF validity: 14 June 2023 to 13 June 2027.Registration No. 201731189N. EduTrust Certification validity: 14 October 2023 to 13 October 2027. Certificate No EDU-2-2124

EHL Hospitality Business School

Route de Berne 301
1000 Lausanne 25
Switzerland