Tourism Leadership Excellence & Advancement Program ​(T-LEAP)

The outlined 2-day module ensures a comprehensive learning journey that provides knowledge and the skills required to effectively plan, strategize, and respond to different business scenarios with the confidence of an effective tourism leader.

Day 1

Session 1: Welcome and Introduction

Duration: 1 hour

• Welcome addresses by sponsors and management of EHL Campus Singapore.
• Overview of course objectives and agenda.
• Ice-breaking activity: participants share leadership aspirations.

Session 2: Discussing Singapore's Tourism Goals and Emerging Tourism Trends

Duration 2.5 hours

• Discuss national tourism priorities: sustainability, attraction development, tech-driven, and stakeholder development.
• Explore emerging tourism trends and their impact on Singapore's goals and strategies.
• Discussion and exchange of perspectives on industry trends.

Session 3: Strategic Environmental Scanning

Duration: 1.5 hours

• Assess and prioritize emerging B2C/B2B tourism trends. Group activity: environmental scan (trend radar) of key trends impacting Singapore tourism (immediacy and impact).
• Prioritize trends to align with organizational and industry goals.

Session 4: Complex Problem-Solving in Leadership

Duration: 2 hours

• Address complex tourism challenges by identifying root causes.
• Formulate strategies based on internal strengths and limitations.
• Case study: analyze real-world management issues using the root cause navigator.

Day 2

Session 5: Balanced Scorecard for Strategic Planning

Duration: 1.75 hours

• Implement the balanced scorecard for strategic planning (aligning with national and organizational goals).
• Develop a balanced scorecard: identify objectives, KPIs, and initiatives (financial, customer, internal processes, learning and growth).

Session 6: Growth through Business Partnerships

Duration: 1.75 hours

• Develop strategies for innovative tourism partnerships. Learn leadership approaches for identifying, negotiating and managing strategic alliances (mutual benefit).
• Practical exercises: mock business negotiation exercises based on real-world scenarios.

Session 7: Case Studies in B2C and B2B

Duration: 2.5 hours

• Introduction to two Singapore tourism case studies (B2C and B2B). Develop strategic initiatives for the case study using the four strategy tools.
• Group presentations with feedback.

Session 8: Course Wrap-Up and Feedback

Duration: 1 hour

• Summary of key learnings from the 2 days.
• Participant reflection and feedback session.

Immerse yourself in our 1-day 'Leadership for Sustainability in Tourism' module, designed for leaders to share and acquire sustainable innovation strategies for their businesses. Capitalize on sustainability trends and circular economy principles to enhance business innovation, competitiveness, and efficiency.

Day 3

Session 9: Understanding Sustainability in Tourism

Duration: 1 hour

• Explore fundamental sustainability principles and their critical role in tourism.

Session 10: Mastering Sustainability Reporting: Frameworks, Case Studies, and Inclusive Practices

Duration: 2.5 hours

• Explore key sustainability frameworks and analyze case studies that highlight effective reporting practices, such as those guided by GSTC and Singapore Green Mark, with inclusivity and accessibility playing a supporting role in sustainable development.

Session 11: Circular Solutions for Sustainable Development

Duration: 2 hours

• Adopt circular economy principles to enhance sustainability in tourism.
• Redesign products for circularity and rethink their journey with circular strategies.

Session 12: Sustainability Strategies

Duration: 1.5 hours

• Learn how to embed sustainability into core business strategies to align with and drive organizational goals.
• Explore effective techniques for engaging stakeholders and garnering support for sustainability initiatives.

The 2-day outlined module ensures a comprehensive learning journey that provides knowledge and the skills required to make effective data-driven strategic decisions and drive digital innovation in the tourism sector.

Day 4

Session 13: Introduction to Data in Tourism and Data Governance

Duration: 2 hours

• The transformative impact of data on the tourism industry and its far-reaching implications.
• Leveraging data for strategic decision-making processes.
• Identifying critical operational domains for data-driven problem-solving.
• Developing robust data privacy policies following the best practice standards.

Session 14: Operational Efficiency Through Data

Duration: 1.5 hours

• Optimizing operational efficiency through data analytics.
• Leveraging data to forecast demand trends accurately.
• Analyze how organizations utilize data to enhance operational performance.

Session 15: Customer Insights and Personalization

Duration: 1.5 hours

• Creation of detailed personas based on data.
• How to use data to personalize the experience of a hypothetical customer.

Session 16: Data-Driven Leadership

Duration: 2 hours

• Discussion on how to utilize data in the decision-making process.
• Analysis of real-world cases where data-driven decisions lead to success or failure.
• Best practices to apply these principles in their own organizations.

Day 5

Session 17: Introduction of Artificial Intelligence (AI) in Tourism

Duration: 2 hours

• Defining AI and its strategic relevance to tourism and hospitality.
• Critical evaluation of the advantages and potential risks of AI implementation.
• Exploring advanced AI applications within the tourism industry.

Session 18: Strategic Implementation of AI for Operational Efficiency

Duration: 1.5 hours

• Assessing organizational preparedness for AI integration.
• Comprehensive overview of cutting-edge technologies and platforms.
• Developing phased implementation plans for AI to ensure minimal operational disruption.
• How AI aligns with key goals, improving efficiency and customer experience.

Session 19: New Trends in Digital Innovation

Duration: 1 hour

• Exploration of emerging technologies of virtual reality and augmented reality.
• Analyzing how digital innovations are reshaping customer expectations.
• Technological trends and their strategic implications for organizations.

Session 20: Future Trends in Data Innovation and Closing Ceremony

Duration: 2.5 hours

• Explore how technology can support future-proofing your business and drive growth.
• Discussion on integrating data and digital technologies.
• Closing remarks by sponsors and management of EHL Campus Singapore.