Paris Saint-Germain v FC Internazionale Milano - UEFA Champions League Final 2025 (2)

Webinar - Major sport events as a strategic tool for development: the case of UEFA

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Program

Speaker

Register

What separates a forgettable event from a legacy-building one? Strategic intent.


When sport events are deliberately designed—not just efficiently delivered—they become engines for economic growth, social cohesion, institutional development, and lasting legacy.

In this webinar, a UEFA expert takes you behind the scenes to explore how events are strategically used to support development goals.

Using UEFA's event portfolio as a live case study, we'll examine how the organization behind the UEFA Champions League and UEFA EURO plans, delivers, and leverages its competitions to create sustained value for host territories, national associations, and the broader European football ecosystem.

Then, you'll discover how to develop those exact skills yourself through 
the EHL x UEFA Executive Course in Sport Event Management. 


Register now!

Key facts

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Duration
1 hour

 

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Location
Online (Microsoft Teams)

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Format 
Webinar (online)

 
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Event Date 
May 13th, 2026 (12:30 - 13:30 CET)

 

 

Why should you participate?

Arsenal FC v FC Barcelona - UEFA Womens Champions League Final 2025

Strategy shapes every event decision

Discover how UEFA's organizational objectives directly determine the way its competitions are designed, structured, and delivered.

Paris Saint-Germain v FC Internazionale Milano - UEFA Champions League Final 2025 (3)

Events as development tools, not one-off moments

Explore how major competitions are deliberately leveraged to generate long-term economic, social, footballing, and institutional value. 

 

WUEFA

The power of an event portfolio

Understand how a portfolio of events addresses different strategic objectives and reaches different audiences simultaneously.

 

Program

1

12:30 - 13:00 Topic presentation and discussion

2

13:00 - 13:20 EHL x UEFA program presentation

3

13:20 - 13:30 Q&A session

Meet our speakers

Joël Pinson

UEFA Academy Program & Management Expert

Joël holds a PhD in Public Management from the Swiss Graduate School of Public Administration at the University of Lausanne and has authored numerous academic publications on public policy, sport management, and event-driven territorial strategies. Joël further enhanced his expertise with a Postgraduate Diploma in Design Thinking from MIT Sloan, Columbia Business School, and Tuck School of Business, and is a certified facilitator.

At UEFA Academy, he is the co-director of two flagship programs: the Executive Master in Global Sport Governance (MESGO) and the UEFA Executive Master for International Players (UEFA MIP).

Prof. Stéphane Haddad

Assistant Professor

Prof. Haddad has more than 25 years’ experience in corporate finance and M&A. He began his career in 1995 in M&A advisory at JP Morgan Chase in London and later worked in venture capital. Since 2002, he co-heads the M&A Construction team of London-based merchant bank Trevally Capital Advisors Ltd. He received an MBA in Finance from Bayes Business School (London) and a Master in Management from Excelia Business School (French Grande Ecole).

At EHL, Prof. Haddad is Associate Dean in charge of Executive Education Programs and a Senior Lecturer in Finance. He teaches both at undergraduate, post-graduate and executive education levels, including the joint HEMBA program delivered with CEIBS (Shanghai). Topics lectured include corporate finance, hospitality M&A and private equity and venture capital. In addition to teaching, he supervises students’ capstone projects and master’s theses. Prof. Haddad is also a visiting lecturer in corporate valuation and private equity at ESCP Europe (Paris / London).

Prof. Haddad has strong skills in sourcing of transaction opportunities, business and financial analysis, valuation, deal structuring and negotiating. He has built an extensive network of relationships with finance and investment professionals on a global scale, having advised clients and worked on assignments in Asia, Europe, the Middle East and the US.

Joel Pinson

Joël Pinson

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Prof. Stéphane Haddad

Joel Pinson professor-haddad-stephane

Why our event is for you?

If you work in sports, hospitality, events, or destination management and you want to understand how the world's most complex competitions are built to last, this session will change how you think about your own events.

You'll leave with a framework for turning any event into a strategic development tool. And you'll get a first look at the EHL x UEFA Executive Course in Sport Event Management—the only program in APAC where you can train alongside the people who built this expertise.





Event Registration

The event is free of charge.