Online

Trends, Innovation and New Business Models

Learn to evaluate and assess the factors contributing to the transformation of a business idea to an innovation.

Cost

CHF 2 200

Next date

Trends, Innovation and New Business Models

Traditional formulas for success in the hospitality industry have been questioned recently through digitalization, new entrants in the industry, and the shared economy model. The main objective of this course is to equip future hospitality professionals with the capacity and innovative mindset to assess successful business models.

Course Advantages

Learning facilitators available for participant support
100% online, self-paced, accessible whenever and wherever
Certificate of Completion delivered by EHL Hospitality Business School

Course Content

80 Lecture Videos

15 Executive Interviews

5 Interactive Exercises

10 Reading & Case Studies

Learning Journey

5 weeks online courses

Foundations of Innovation

Characteristics of innovations

Sensing innovation opportunities

Product & Service

Three archetypes of innovation

Between open and close innovation

Novel approaches to innovation

Process Innovation

What is a business model & why do we care?

Business models in the hospitality industry – evolution over time

Business model innovation

Evaluating the strategic potential of a business model

The Business Model

Am I an entrepreneur? Process view of entrepreneurship

Thinking like an innovator/entrepreneur?

Cognitive challenges when aiming for innovation

The Entrepreneur

The final assessment evaluates the content learned in the previous four weeks. The assessment can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.

Final assessment

Certificate of Completion

Who should apply?

This course is designed for hospitality professionals, hotel owners, consultants, economists and any professional wishing to enter the hospitality industry to update their skills and learn about hotel business cycles, micro- and macro-economics.

Admission Criteria

There are no admission requirements to enroll to this course.

Admission Process

To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.

Deadline

We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.

Apply Online

Choose your intake :

Cost

CHF 2 200

FAQ

Most asked questions

Payment methods

EHL uses the payment platform Flywire, which provides various payment methods, has no hidden bank fees, and offers favorable exchange rates. The link to the payment platform will be provided after the enrollment form.

Course structure

The course is delivered fully online allowing participants to study when they want.

The courses takes 5 weeks to complete and is composed of:
- 4 weeks of course content
- one week for the final assessment

Course content

The course is composed of recorded videos, interactive exercises, case studies and executive interviews.

Final assessment

At the end of each 5-week course, participants are required to take a final assessment. Upon successfully passing the assessment, participants get a certificate of completion.

Depending on the course, the assessment may range from multiple choice quizzes (MCQ), where only one answer is correct, to more open response evaluations, like a case study.

To successfully pass the assessment, participants must get a minimum of 60% of the total points available. You can either PASS or FAIL a certificate, no numerical grades will be officially reflected in the certificate.

Retakes

Retakes are not available at the end of a program if you fail the final assessment. If you wish to retake the final assessment, you need to re-enroll for the next available session.

Connecting to the platform

A couple of days before the start of the course, participants will receive their credentials by email and will be required to first change their password before being able to join our learning platform Moodle.

Certificate of completion

A certificate of completion, delivered by EHL, can be obtained at the end of each 5-week course, providing each final assessment is successfully passed.
Each certificate of completion is delivered electronically (secured pdf) with a unique ID associated to the participant. If a final assessment is failed, no certificate or document related to that course is delivered. Each course is independent from one another; failing a final assessment on one course has no implication on the other courses.

AEHL member discount

AEHL members are entitled to the alumni discount. To benefit from the discount, participants must enter their AEHL number in the discount field in the enrollment form. Please note this course already has a 10% discount applied. For full details about, please check the EHL Alumni Connect platform.

EHL Hospitality Business School

Route de Berne 301
1000 Lausanne 25
Switzerland