Performing through Business Cycles

Learn to make informed strategic choices to effectively manage situations of performance crises, decline, and distress with the hospitality industry.

Next Date

19 August 2024

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3x Certificate of Completion
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15 weeks / 8 hours per week
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Picto Simple


CHF 5,940

Business Cycles Online Courses

The hospitality industry is a cyclical business characterized by imbalances between supply and demand. Dealing with sudden situations of growth, stagnation and decline present organizational challenges that demand flexible managerial skills and competences.

Course advantages

  • Learning facilitators available for participant support
  • 100% online, self-paced, accessible whenever and wherever
  • Certificate of Completion delivered by EHL Hospitality Business School
  • Course content from EHL's MBA in Hospitality program

Course highlights

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266 Lecture Videos
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98 Executive Interviews
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25 Interactive Exercises
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30 Reading & Case Studies

Learning Journey

15 weeks of online courses

Introduction to underperformance

The blinded stage

The inaction stage

The faulty action stage

The crisis stage

Turnaround fundamentals

Manage and implement turnarounds

Leadership challenges in the crisis stage

The corporate dissolution stage

Final assessment

The final assessment evaluates the content learned in the previous four weeks. The assessment can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.

Foundations of Innovation

Characteristics of innovations

Sensing innovation opportunities

Product, Service & Process Innovation

Three archetypes of innovation

Between open and close innovation

Novel approaches to innovation

The Business Model

What is a business model & why do we care?

Business models in the hospitality industry – evolution over time

Business model innovation

Evaluating the strategic potential of a business model

The Entrepreneur

Am I an entrepreneur? Process view of entrepreneurship

Thinking like an innovator/entrepreneur?

Cognitive challenges when aiming for innovation

Final assessment

The final assessment evaluates the content learned in the previous four weeks. The assessment can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.

Economic fundamentals

Introduction to Micro economics

The Hospitality Industry

Microeconomics and the hospitality industry

Price discrimination

Game theory

Asymmetric information

Two sided-markets

Macroeconomics and the hospitality industry

Good markets and Fiscal Policy

Financial markets and Monetary Policy

Empirical analysis

Empirical analysis

Final assessment

The final assessment evaluates the content learned in the previous four weeks. The assessment can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.

Download Course Details

Is this course right for me?

A Program Advisor will get back to you with feedback or suggestions.

Who should apply?

This course is designed for hospitality professionals, hotel owners, consultants, economists and any professional wishing to enter the hospitality industry to update their skills and learn about hotel business cycles, micro- and macro-economics.

Admission Criteria

There are no admission requirements to enroll to this course.

Admission Process

To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.


We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.

Apply Online

Choose your intake :

19 August 2024



CHF 5,940


Most asked question

Payment methods

EHL uses the payment platform Flywire, which provides various payment methods, has no hidden bank fees, and offers favorable exchange rates. The link to the payment platform will be provide after the enrollment form.

Course structure

The 15-week course is a bundle of three individual 5-week courses. Each individual course is structured as following: 
- four weeks of course content
- one week for the final assessment
The advantage of signing up to a the bundle of three courses is the 10% discount, already applied (CHF 5,940 instead of CHF 6,600)

Course content

The course is composed of recorded videos, interactive exercises, case studies and executive interviews. 
The content is based on the modules delivered in EHL’s MBA in Hospitality program.

Final assessment

At the end of each 5-week course, participants are required to take a final assessment. Upon successfully passing the assessment, participants get a certificate of completion.
Depending on the course, the assessment may range from multiple choice quizzes (MCQ), where only one answer is correct, to more open response evaluations, like a case study.
To successfully pass the assessment, participants must get a minimum of 60% of the total points available. You can either PASS or FAIL a certificate, no numerical grades will be officially reflected in the certificate.


Retakes are not available at the end of a program if you fail the final assessment. If you wish to retake the final assessment, you need to re-enroll for the next available session.

Connecting to the platform

A couple of days before the start of the course, participants will receive their credentials by email and will be required to first change their password before being able to join our learning platform Moodle.

Three certificates of completion

A certificate of completion, delivered by EHL, can be obtained at the end of each 5-week course, providing each final assessment is successfully passed.
Each certificate of completion is delivered electronically (secured pdf) with a unique ID associated to the participant.
If a final assessment is failed, no certificate or document related to that course is delivered. Each course is independent from one another; failing a final assessment on one course has no implication on the other courses.

AEHL member discount

AEHL members are entitled to the alumni discount. To benefit from the discount, participants must enter their AEHL number in the discount field in the enrollment form.
Please note this course already has a 10% discount applied. For full details about, please check the EHL Alumni Connect platform.

Upgrade to an MBA in Hospitality

The course content leverages the content of EHL's MBA in Hospitality program. Participants who have enrolled and paid for a 15-week online course, and who wish to join the MBA program, will get a discount on the MBA tuition and fees. In order to join the MBA program, participants must go through an application process.