Webinar: Hospitality Concept Strategy in the Age of AI

key facts

Program

Speaker

In a field where AI, globalisation, and social media redefine how ideas spread and expectations shift, hospitality professionals must rethink the very foundations of concept creation. But what does this actually mean for practitioners?

In this live webinar, Youri Sawerschel, Senior Lecturer at EHL and Founder of Creative Supply, shares fresh perspectives on concept development in today's rapidly evolving landscape. Drawing on the curriculum of the Hospitality Concept Strategy program at EHL Graduate & Executive Education, this session offers a focused preview of the frameworks and thinking tools professionals can use to create relevant, differentiated hospitality concepts.

In this session, you will:

Get a preview of the program and some frameworks used in the Hospitality Concept Strategy Couse to create relevant, differentiated concepts in a hyper-competitive environment
Decode the impact of AI and global content culture on hospitality concepts
Discover strategic thinking tools to align creative vision with operational reality
Be able to ask your questions about the program or topic during a dedicated Q&A

Join this live webinar to gain a sharper perspective on the evolving rules of concept development and discover how the Hospitality Concept Strategy can provide you practical approaches to designing hospitality concepts that truly stand out.

Key facts

Duration
60 minutes

Location
Online (Microsoft Teams)

Format
Webinar (online)

Event Date
March 12th, 2026 (12:00 - 13:00 pm CET)

What will you gain?

A New Lens on Concept Creation

Gain a sharper understanding of how AI, globalisation, and content culture reshape the way hospitality concepts are built today.

Frameworks to Build Differentiated Concepts

Discover a selection of practical frameworks and methods used in the Hospitality Concept Strategy course at EHL Graduate School.

Tools to Align Vision & Operation

Explore strategic thinking tools that help you connect a creative idea with the realities of operations, brand coherence, and business goals.

Program

12:00 - 12:10 pm Program Introduction

12:10 - 12:40 pm Hospitality Concept Strategy in the Age of AI

12:40 - 1:00 pm Q&A

Meet our Speaker: Youri Sawerschel

Senior Lecturer, Founder & Chief Creative Officer of Creative Supply

Youri Sawerschel is the Founder and Chief Creative Officer of Creative Supply, a creative consultancy present in Zurich and Paris. Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is also the author of dozens of articles on the topics of brand strategy, storytelling and entrepreneurship and is a lecturer at ESSEC Business School in Paris, at EHL Hospitality Business School and at Geneva School of Business (HEG). Youri graduated from the Ecole des Arts Décoratifs in Geneva and holds a Bachelor from EHL Hospitality Business School.

Why our event is for you?

If you're interested in Hospitality Concept Strategy, this event is a key opportunity to understand the topic and the program.

This conceptual course will allow you to understand how the hospitality landscape is evolving and learn how to identify and seize opportunities to create winning concepts for existing businesses or new ventures.

Event Registration

The event is free of charge.

EHL Hospitality Business School

Route de Berne 301
1000 Lausanne 25
Switzerland