Philippe Masset is an Associate Professor of Finance at EHL Hospitality Business School. He serves as President of the Alliance for Research on Wine & Hospitality Management (ARWHM), board member of the European Association of Wine Economists (EuAWE), and Associate Editor of the Journal of Wine Economics and the Harvard Data Science Review. He is also Chairman of the Board of Trustees of the Prévotel Pension Fund and a member of the Investment Committee of Hotela. His research interests include alternative investments, as well as wine and hospitality economics. He has been a visiting professor at several institutions, including Kedge and the University of Bordeaux, and has delivered academic and professional lectures in numerous settings. He received the Best Presentation Award at the annual conference of the European Association of Wine Economists (2011, University of Angers) and at the annual conference of the American Association of Wine Economists (2012, Princeton University).