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Achieving Profitable Growth in Hospitality with Revenue Management Strategy

Learning Objectives

Program

Instructor

Price

Get in touch with us
Revenue management has become a cornerstone strategy in the hospitality industry, driving increased profitability and efficiency. However, for small independent hotel operators, the perception often persists that revenue management is a complex endeavor requiring advanced data analytics and sophisticated systems. The principles of revenue management can be applied to small service organizations without the need for intricate systems or algorithms. This course is meticulously designed to equip hoteliers with a diverse set of practical tools aimed at maximizing the overall profitability of their organizations using straightforward revenue management principles. By participating in this course, hoteliers can gain valuable insights to address their unique challenges and uncover concealed revenue opportunities. This course is tailored for small independent hotel operators and individuals working in service organizations who may have limited knowledge of revenue management but are eager to enhance their revenue generation capabilities. Join us on this journey to unlock the full potential of your hospitality venture and ensure lasting financial success. 

Key facts

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Duration
1/2 day

 

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Location
EHL Hospitality Business School, Lausanne Campus

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Format 
Workshop

 
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Event Date 
13 November at 13:30

 

Why assist at this event?

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Business profit strategies

Exploring tailored revenue optimization techniques: a deep dive into strategies and solutions for smaller establishments to maximize profitability and sustainable growth.

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Profitable networking with practical tools

Equip your team with practical tools to increase profitability while networking with like-minded professionals and industry experts.

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Revenue Management: challenges & solutions

Discover revenue management challenges and solutions at our engaging event. Join discussions, games, and lectures for real-world insights.

Learning objectives

Unlocking Revenue Potential

Uniting Professionals for Empowerment

  1. Enhance Understanding of Revenue Management:
    To provide participants with a comprehensive understanding of revenue management principles, highlighting how they can be effectively utilized to drive profitability, especially in smaller hotel operations and service organizations. 
  1. Demystify Complexity:
    To break down the misconception that revenue management requires intricate systems, and demonstrate how straightforward strategies can yield significant results, even for establishments with limited resources. 
  1. Practical Application:
    To ensure attendees leave with actionable insights and tools that they can directly implement in their establishments, helping them uncover hidden revenue opportunities and optimize existing ones. 
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  1. Networking and Collaborative Learning:
    To facilitate an environment where participants can interact with industry experts and peers, encouraging the sharing of experiences, challenges, and solutions in revenue management across different facets of the hospitality sector. 
  1. Empowerment Through Knowledge:
    To bolster the confidence of small independent hotel operators and service professionals by equipping them with knowledge, strategies, and best practices that can elevate their revenue generation capabilities and ensure sustained financial success. 
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Event Program

1

13:30 ~ 14:00 Registration and Welcome Coffee

2

14:00 ~ 14:10 Course and instructor introduction

3

14:10 ~ 14:40 Gaining insight into revenue management principles via the revenue management game

4

14:40 ~ 15:20 Discovering revenue potentials within the hospitality industry

5

15:20 ~ 15:35 Short break

6

15:35 ~ 16:25 Exploring the concept of expected monetary value and its relevance in crafting pricing strategies

7

16:25 ~ 17:00 Discussing the challenges of implementing revenue management technique in new service development and formulating solutions.
- 5 Revenue Management Tips Tailored to SME hotels - by Hotelpartner
- 5 Tips to Enhance Hotel Booking - by Hotelnet

8

17:00 ~ 18:00 Networking Cocktail

Instructor

Dr. Cindy Heo

 

 

Dr. Cindy Heo is an Associate Professor of revenue management at EHL. Prior to joining EHL, she taught the revenue management course at the Hong Kong Polytechnic University and has delivered custom executive education programs on revenue management in Asia, Middle East, and Europe.

Dr. Heo is a recipient of numerous research awards including EHL Researcher of the Year Award, Best Paper Award from APAC CHRIE conference and ICOT Young Scientist Award. Her scholarly research and industry consulting focus on the core strategic elements of revenue management, pricing and sharing economy. Prior to joining academia, she had extensive industry experience in the hospitality and tourism fields.

This event is for

Small Independent Hotel Operators: These are hoteliers who run boutique or small-scale hotels and want to adopt strategies to maximize their profitability. The event will shed light on how they can implement revenue management principles without the need for advanced analytics or systems. 

Professionals in Service Organizations: These are individuals who might not be directly linked with the hotel industry but are part of organizations that offer services where revenue management can be a game-changer. This includes restaurants, spas, event spaces, and independent consultants... 

Students: Students are welcome to participate in the event and can take advantage of a discount.

 

Event Pricing

  • 155 CHF (Public price)
  • 120 CHF (EHL Alumni or Partners)
  • 85 CHF (Students, please contact us to obtain discount code.)