Discover what makes luxury brands truly desirable and learn how to create and sustain that desirability in the Building Desirable Cultural Entities module.

You’ll start by uncovering what sets luxury apart from premium brands, diving into consumer perceptions, emotional connections, and the concept of "brand love." With guidance from senior LVMH executives, you’ll learn to craft impactful brand missions, compelling myths, and ideal brand cultures.

You’ll also explore how storytelling, brand ambassadors, and events amplify desirability while understanding the critical role of retail in delivering a seamless brand experience. Real-life LVMH case studies will give you actionable insights to activate and sustain your brand’s DNA.

Explore the Future of Retail with a forward-looking approach to luxury trends and consumer behavior.

In this module, you’ll examine how AI, circularity, and second-hand markets are reshaping luxury retail, alongside the evolving expectations of Gen Z and Gen Alpha. The module culminates in an engaging individual exam and a practical "Sell me this product" exercise, where you’ll apply luxury consumer psychology principles to craft compelling sales pitches. Real-time feedback will help you refine your approach and align with current market trends.

Redefine luxury hospitality through sustainability and impactful leadership in the Future of Hospitality module.

Explore key ESG frameworks and sustainability strategies while analyzing their impact on profitability and brand equity. Address industry challenges like climate risks and food sourcing through case studies and hands-on simulations, designing innovative solutions for luxury hotels.
The module concludes with insights into green certifications and a final project, where you’ll craft a communication plan for a sustainable hospitality initiative.

Craft Exceptional Organizational Cultures with Insights from LVMH

Delve into organizational models, ethical decision-making, and governance, guided by case studies and insights from LVMH’s decentralized structure. Explore how culture and employer branding drive talent attraction and retention, with real-world examples highlighting their impact on business outcomes.

Through the "Talenteling" project, you’ll design an employee experience as engaging as the client journey, applying key learnings to practical scenarios. The module concludes with project presentations, giving you hands-on experience in crafting innovative organizational strategies.

Master the Art of Leading Strategic Change 

Explore how leaders at all levels drive transformation, from top managers aligning strategy to middle managers adapting it on the ground. Dive into leadership styles like transformational and transactional, and learn how to implement change using frameworks such as the "change kaleidoscope" and key levers for organizational transformation.

Through LVMH-sponsored case studies, apply these principles to real-world challenges:

• AI x Retail: Discover how AI can revolutionize retail, enhancing consumer experiences and operational efficiency.
• Food Transition x Hospitality: Explore sustainable food practices in luxury hospitality, leveraging strategies for impactful change.

This module equips you with practical tools and leadership insights to navigate complex transformations in dynamic industries.