Biography
Margarita Cruz holds a PhD in Economics and is an Associate Professor of Strategic Management and Entrepreneurship at EHL. Her research explores the intersection of organizational theory and entrepreneurship, with a particular focus on how social evaluations influence entrepreneurial outcomes, such as founding new ventures and launching new products.
Her work has been published in top-tier journals, including Organization Studies, the European Journal of Innovation Management, the International Journal of Hospitality Management, and Tourism Review, among others.
During her tenure at EHL, Margarita has secured over 600,000 Swiss francs in funding from the Swiss National Science Foundation (SNF) and the University of Applied Sciences and Arts of Western Switzerland (HES-SO) for research projects examining entrepreneurial outcomes in breweries, restaurants, and hotels worldwide.
In the classroom, Margarita incorporates the latest trends and best practices in entrepreneurship and strategy, with a strong focus on the hospitality and F&B industries. Before transitioning to academia, she worked as a business engineer in the banking and chemical sectors.
Awards
Best Paper Award (with applications in the social sciences) : Barry Richmond Award. International Conference of the System Dynamics Society, Boston (2007)
Rising Star Teaching Award
Education
PhD in Economics, Università della Svizzera italiana