Dr Matthias Fuchs
Dr Matthias Fuchs
Assistant Professor
Expertise
- Marketing, branding
- Consumer behavior
- Digital marketing
- Experimental methods
- Quantitative analysis.
Biography
Dr. Matthias Fuchs is an Assistant Professor of Marketing at EHL and serves as the Director of the Institute for Customer Experience Management. He researches digital customer behavior, product and service configurators, and customer feedback, and his work has been published in top-tier business journals such as the Journal of Marketing Research (ABS 4*, VHB A+, FT50) and the Journal of Business Ethics (FT50). He works closely with globally renown luxury brands (e.g., Audemars Piguet) and his work is featured in outlets like the New York Times, Neue Zürcher Zeitung, the Economic Times, and others. He is an experienced educator who teaches courses in marketing, brand management, customer experience, and computational thinking.
Prior to joining academia, Matthias spent over seven years in brand management and marketing management, holding various positions at Procter & Gamble and Coty Inc.
Education
Ph.D. in Economics, specialty Marketing, University of St.Gallen (HSG)
Master of Science in Management, Vienna University of Economics and Business (WU Vienna)
Master in International Management, Global Alliance in Management Education (CEMS)
Bachelor of Science in Business Administration, Vienna University of Economics and Business (WU Vienna)
Master of Science in Management, Vienna University of Economics and Business (WU Vienna)
Master in International Management, Global Alliance in Management Education (CEMS)
Bachelor of Science in Business Administration, Vienna University of Economics and Business (WU Vienna)
Academic Publications
Academic publications from Matthias Fuchs
Article
Customers frequently gravitate toward unique products, and firms increasingly utilize mass customization strategies allowing customers to self-customize products according to their unique preferences. While existing research shows that customers are...
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Article
Die grüne Schweizer KonsumentIn
Konsumentinnen und Konsumenten haben unterschiedliche Auffassungen von Nachhaltigkeit. Dieser Beitrag zeigt, dass sich die Schweizer Bevölkerung diesbezüglich in sechs Gruppen teilen lässt. Dies stellt Unternehmen vor die kommunikative...
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