Dr Cindy Heo

Dr Cindy Heo

Dr Cindy Heo

Associate Professor


  • Pricing
  • Revenue management
  • Sharing economy


Dr Cindy Heo is an Associate Professor of revenue management at the EHL. Prior to joining EHL, She taught revenue management course at the Hong Kong Polytechnic University and has delivered custom executive education programs on revenue management in Asia, Middle East, and Europe.

Dr Heo is a recipient of numerous research awards including EHL Researcher of the Year Award, Best Paper Award from APAC CHRIE conference and ICOT Young Scientist Award. Her scholarly research and industry consulting focus on the core strategic elements of revenue management, pricing and sharing economy. Prior to joining academia, she had extensive industry experience in the hospitality and tourism fields.


Emerald Literati Network Awards for Excellence: a Highly Commended Paper EHL Researcher of the Year Award (2017)
Best Paper Award at World Conference on Hospitality, Tourism, and Event Research (2015)
Best Paper Award at Global Tourism & Hospitality Conference and Asia Tourism Forum (2014)
Young Scientist Award at International Conference on Tourism, Cyprus, June 2013 Best Paper Award at APAC CHRIE Youth conference (2013)
Best Paper Award at EJTHR International Conference (2012)
Best Paper Award at Academic Paper Competition on Casino Management (2007)


PhD in Business Administration, Temple University