Dr Nicole Hinrichs

Dr Nicole Hinrichs

Dr Nicole Hinrichs

Associate Dean Degree Programs
Associate Professor Strategy & Entrepreneurship


  • Organizational and individual Identity
  • Transformational change
  • Micro-foundations of strategy
  • Organizational hybridity
  • Organizational ambidexterity


Dr. Nicole Hinrichs is Associate Professor of Strategy and Entrepreneurship and Associate Dean Degree Programs at EHL Hospitality Business School. She is also a member of the faculty of the EMBA at EPFL,Lausanne and a Visting Reader at Imperial College, London. She gained academic experience at Columbia Business School (USA), Wharton Business School (USA), and the Swiss Federal Institute of Technology Zurich, ETH (Switzerland). She received her doctorate summa cum laude from the University of St. Gallen after working for several years as a strategy consultant and in strategic positions in the banking sector. Her research interests focus on the influence of organizational and role identities in the context of strategic decisions that affect transformative change and innovation.

She regularly conducts qualitative research to examine the processes by which managers and employees develop strategies and drive innovation, and how these enable entrepreneurial success. Her research has been widely supported by grants from the Swiss National Science Foundation (SNF) and the HES-SO, has received awards, and has been published in international journals such as the Journal of Management.

Nicole teaches the full range of undergraduate, master's, PhD, and executive-level courses, as well as in online courses, particularly on the topics of transformative change, strategic decision making, and business creation.


Most inspiring track paper Strategic Management Division, EURAM (2021)

STR Division Best Paper Award, Academy of Management (2020)

EHL Teaching Award (2018)


PhD (Dr. oec.) in Business Administration and Management, University of St-Gallen