Trends, Innovation and New Business Models
Learn to evaluate and assess the factors contributing to the transformation of a business idea to an innovation.
Trends, Innovation and New Business Models
Traditional formulas for success in the hospitality industry have been questioned recently through digitalization, new entrants in the industry, and the shared economy model. The main objective of this course is to equip future hospitality professionals with the capacity and innovative mindset to assess successful business models.
- Learning facilitators available for participant support
- 100% online, self-paced, accessible whenever and wherever
- Certificate of Completion delivered by EHL Hospitality Business School
- Course content from EHL's MBA in Hospitality program
15 Executive Interviews
5 Interactive Exercises
10 Reading & Case Studies
5 weeks online courses
Foundations of Innovation
Characteristics of innovations
Sensing innovation opportunities
Product, Service &
Three archetypes of innovation
Between open and close innovation
Novel approaches to innovation
What is a business model & why do we care?
Business models in the hospitality industry – evolution over time
Business model innovation
Evaluating the strategic potential of a business model
The Business Model
Am I an entrepreneur? Process view of entrepreneurship
Thinking like an innovator/entrepreneur?
Cognitive challenges when aiming for innovation
The final assessment evaluates the content learned in the previous four weeks. The assessment can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.
Certificate of Completion
Who should apply?
This course is designed for hospitality professionals, hotel owners, consultants, economists and any professional wishing to enter the hospitality industry to update their skills and learn about hotel business cycles, micro- and macro-economics.
There are no admission requirements to enroll to this course.
To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.
We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.
Choose your intake :
Most asked question
EHL uses the payment platform Flywire which provides various payment methods, with no hidden bank fees and offers favorable exchange rates. The link to the payment platform will be provide after the enrollment form.
The course is delivered fully online allowing participants to study when they want.
The courses takes 5 weeks to complete and is composed of:
- 4 weeks of course content
- one week for the final assessment
The course is composed of recorded videos, interactive exercises, case studies and executive interviews.
The content is based on the modules delivered in EHL’s MBA in Hospitality program.
At the end of the course, participants are required to take a final assessment. Upon successfully passing the assessment, participants get a certificate of completion.
Depending on the course, the assessment may range from multiple choice quizzes (MCQ), where only one answer is correct, to more open response evaluations, like a case study.
To successfully pass the assessment, participants must get a minimum of 60% of the total points available. You can either PASS or FAIL a certificate, no numerical grades will be officially reflected in the certificate.
Retakes are not available at the end of a program if you fail the final assessment. If you wish to retake the final assessment, you need to re-enroll for the next available session.
Connecting to the platform
A couple of days before the start of the course, participant will receive their credentials by email and will be required to first change their password before being able to joining our learning platform Moodle.
Certificate of completion
The certificate of completion is delivered by EHL upon successfully passing the final assessment. The certificate of completion is delivered electronically (secured pdf) with a unique ID associated to the participant.
If the final assessment is failed, no certificate or document are delivered.
AEHL member discount
AEHL members are entitled to the alumni discount. To benefit from the discount, participants must enter their AEHL number in the discount field in the enrollment form. For full details about, please check the EHL Alumni Connect platform.