Online
Revenue Management
Learn to develop integrated revenue management strategies that improve organizations’ profitability.
Next Dates
This online course will provide you with the knowledge, skills, and competencies required to develop and execute strategic revenue management processes in hospitality organizations. You will learn how to integrate multiple data sources and analyze them to improve hotel performance through price optimization, demand forecasting, availability control, and inventory allocation.
Revenue management fundamentals
The revenue management game
The principals of revenue management
Pricing strategy
Prisoner’s dilemma
Game theory and best rate guarantee
Price discrimination
Rate fence
Forecasting
Demand management
Unconstrained demand vs. constrained demand
Booking curve and pickup forecasting
Forecasting methods
Error measurement
Overbooking
Introduction
Overbooking policy
Inventory allocation and capacity control
The basics of inventory allocation
Expected marginal revenue
Nested reservation system
Protected level vs. booking limit
Group management
Revenue management implementation
Key performance indicators (KPIs)
Revenue management systems (RMS)
Total revenue management
Big data analytics
Data Visualization
Final assessment
The final assessment evaluates the content learned in the previous four weeks. The assessment can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.
Certificate of Completion
A Program Advisor will get back to you with feedback or suggestions.
This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn new revenue management techniques.
There are no admission requirements to enroll to this course.
To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.
We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.
Choose your intake :
Cost
CHF 2,200
Most asked question
Payment methods
Course structure
Course content
Final assessment
Retakes
Connecting to the platform
Three certificates of completion
AEHL member discount
Upgrade to an MBA in Hospitality