Campus Lausanne

Hospitality Luxury Brand Management

Learn to design and implement successful branding, marketing, and communications initiatives for luxury brands.

Next Date

29 January 2025

Online kick-off session: 16 January, 2025             

On-campus course: 29 January - 31 January 2025



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Campus Lausanne
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Certificate of Achievement
2.5 ECTS / 1.5 US
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Virtual kick-off session + 3 days on campus
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CHF 2,500

Hospitality Luxury Brand Management

The luxury market is very specific and requires a marketing strategy to be carefully defined in order to succeed. With this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. In the second part, you will learn how to make strategic choices in terms of branding and communication in various industries. Finally, you will explore how to appreciate and respond to challenges facing luxury brands.

Why take this course ?

This course develops specialized knowledge and skills that enable you to: 

  • Develop and implement innovative, strategic solutions for luxury branding.
  • Design marketing and communication strategies for luxury brands.
  • Apply luxury brand management concepts to the luxury hospitality business.

Course highlights

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Insightful exposure to real luxury business practices
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Opportunities to network with peers and industry experts
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Diverse learning formats: group projects, workshops, and discussions
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All course materials are accessible online

Learning Journey

Course Content

Key facets of luxury brands

Luxury Market Trends

Luxury consumers' motives and behaviors

Developing luxury brand equity

Luxury communication

Luxury Brand Authenticity

To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of an on-campus group presentation and an individual essay in response to open questions.

Is this course right for me?

Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.

Florent Girardin - Assistant Professor

Florent Girardin is an Assistant Professor of Marketing at EHL. Florent obtained a PhD in marketing from HEC Lausanne. Florent’s academic research focuses on consumers’ reactions to luxury brand and product positioning strategies. In his doctoral dissertation, he has investigated consumers’ perceptions of brand authenticity, a marketing concept that has gained increasing attention in the marketing discipline, both from academics and practitioners. Florent's work has been published in Journal of Consumer Psychology, Psychology and Marketing, Journal of Retailing and Consumer Services, and Tourism Perspectives. He is teaching Luxury Brand Management and Fundamentals of Marketing courses at EHL.

Admission Criteria

At least 2 years of relevant professional experience

Bachelor's degree or more than 5 years of professional experience in a hospitality management position

Advanced English level (C1 equivalent), for non-native speakers 

Admission Process

The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.


Your application must be received at least one week before the start of the course.

Apply Online

Choose your intake :

29 January 2025

Online kick-off session: 16 January, 2025             

On-campus course: 29 January - 31 January 2025





CHF 2,500


Most asked question

Visas & Travel Restrictions

A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland. 

Price details

Price: CHF 2,500

The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks.

Payment methods

Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.

How to earn the certificate

To obtain the Certificate, participants must receive a grade of at least 4.0 on a scale of 1 to 6 based on the below grading structure:  

  • 30% Quiz during Day 3
  • 70% Group Presentations