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Hospitality Concept Design
An applied course to learn how to manage the hotel, restaurant and workspace design process from space design, brand identity and digital channels.
Next Dates
Hospitality Concept Design
Embark on a journey into the world of Hospitality Concept Design, where creativity meets functionality. Learn to craft immersive hospitality spaces by merging architectural finesse, interior design acumen, operational efficiency, and savvy marketing strategies. From conceptualization to execution, master every facet of the design process, including space planning, brand identity, and digital engagement. With our Digital Springboard™, elevate your digital presence and maximize visibility. Join us and unlock the keys to creating unforgettable hospitality experiences.
Course information
Course Highlights
Transforming Hospitality
Revolutionizing Experiences
Unlocking Innovation
Design your digital assets and maximise visibility with the Digital Springboard™.
Professor
Youri Sawerschel - Senior Lecturer
Program Journey
Course Content
1
Hospitality design evolution
Learn about the cultural and social impact of hotel and restaurant design throughout history.
2
Global design trends (with FRAME Magazine)
Understand the latest trends in interior design, in collaboration with FRAME magazine.
3
Customer offering design
Imagine a customer offering that both your guests and your operations team love.
4
Brand identity
Find the right brand name and create a unique visual and verbal identity, from menu design to room pictures.
5
Space design
Design the perfect guest environment from space programming to interior design, and from rooms to public spaces.
6
Community activation
Design guest interactions, events and activities that leverage ‘onsite momentum’.
7
Communication channels
Master the digital presence and content creation for your hospitality concept.
Certificate of Completion
Testimonials
Our testimonials
Admission Criteria
At least 2 years of professional experience in F&B or Hospitality
Bachelor's degree or more than 5 years professional experience in a hospitality management position
English proficiency equivalent to C1 for non-natives
Admission Process
The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.
Deadline
Your application must be received at least one week before the start of the course.
Apply Online
Choose your intake :
Cost CHF 2,500
Next date :
10 February 2025Trends, Innovation and New Business Models
Learn to evaluate and assess the factors contributing to the transformation of a business idea to an innovation.
In English
CHF 2,200
5 weeks / 8 hours per week
Next date :
6 January 2025Financial Statement Analysis
Learn to analyse and interpret the operating and financial performance of a hotel based on its financial statements and key performance indicators.
In English
CHF 2,200
5 weeks / 8 hours per week
Next date :
6 January 2025Managing Underperforming Properties
Learn to make informed strategic choices to effectively manage situations of performance crises, decline, and distress with the hospitality industry.
In English
CHF 2,200
5 weeks / 8 hours per week
FAQ
Most asked question
Visas & Travel Restrictions
A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland.
Price details
Price: CHF 2,500
The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks.
Payment methods
Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.
How to earn the certificate
To receive the Certificate of Completion, participants need to successfully complete the program.
The academic publications
The academic publications
Hospitality Industry
Concept Design: Crafting distinctive hotels through storytelling
Mention ‘hospitality concept design’ and the first words that come up in the minds of many is this: beautiful interior design. However, concept design in hospitality encompasses much more than that – from the story you are telling to the identity of...
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Hospitality & Service DNA
Hotel Concept Handbook: Developing a Compelling Hotel Concept
The hospitality industry is anything but dull. Each year brings with it a bounty of exciting destinations, revolutionary new hotels and glamorous renovations. But whereas the challenges of the previous 20 years were mainly tied to one overarching...
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Hospitality Industry
The 7 components of designing a hotel concept
Designing Hotel and Restaurant Concepts is a 3-day short course taught on EHL Campus in Singapore and Lausanne by Youri Sawerschel. A flagship course of EHL’s executive school, it specializes in expanding concept mindsets with regards to hotel,...
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