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Dr. Florent Girardin, an accomplished scholar, holds a PhD from HEC Lausanne and has consistently demonstrated his profound expertise in the realm of luxury.
Driven by a passion for unraveling the intricacies of consumer behavior, Florent's academic research delves deeply into consumers' responses to brand and product positioning strategies, with a particular focus on the brand authenticity, which has garnered considerable attention in both academic and industry circles.
His research goes beyond traditional boundaries, drawing insights from philosophy, sociology, and psychology to provide a comprehensive understanding of the mechanisms that underpin consumers' attitudes toward brands and products, as well as how these attitudes manifest themselves in various aspects of consumers' lives.
Dr. Girardin shares his vast knowledge through courses in Hospitality Marketing and Luxury Brand Management. His scientific work has appeared in major journals such as "Journal of Consumer Psychology" and "Psychology and Marketing." Furthermore, he has used his experience as a Growth Driver at PwC Switzerland to broaden his practical knowledge of the luxury industry.
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