Webinar : Mastering the art of luxury hotel branding

Dr. Sheetal Jain is Founder and CEO of Luxe Analytics (www.Luxeanalytics.in), a luxury market intelligence firm based in New Delhi, India. She is a luxury Industry expert, internationally published researcher and author, brand consultant with keen interest and focus on strategic advisory, research, training and education in the luxury, retail, consumer behaviour and sustainability space. With over 2 decades of experience in industry and academia, she has served numerous global and domestic luxury brands across sectors. She is considered among the top global voices in luxury research, with a sharp focus on the Indian market.

Dr. Jain has trained 10,000+ students, professionals and entrepreneurs in luxury domain. She is featured in the leading platforms like Economic Times, Forbes, IBEF, Mint, Futures Laboratory, Business World, etc. She is regularly invited for expert sessions in premier national and international institutions such as ISB Hyderabad, IIM Bangalore, Wharton Business School USA, ESSEC Business School France, ESADE Spain, EHL Switzerland, Glion Switzerland, Sotheby’s Institute of Art London, to name a few.

Dr. Florent Girardin is an Associate Professor of Marketing at EHL. His academic research focuses on consumers’ reactions to brand and product positioning strategies. His research integrates different perspectives from philosophy, sociology and psychology to better understand the mechanisms underlying consumers’ formation of attitude toward brands and products as well as the impact of such attitudes on consumers’ life aspects. His work has been published in top-tier business journals such as Journal of Consumer Psychology, Psychology and Marketing, Journal of Retailing and Customer Services, or Tourism Perspectives. He has an extensive teaching experience in Hospitality Luxury Brand Management, Marketing, Advertising, and Marketing Research Methods. Florent has also worked as a Growth Driver at PriceWaterhouseCoopers