Lausanne
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John Wanamaker, a successful American merchant, once said, "Half the money I spend on advertising is wasted; the trouble is, I do not know which half." Today's marketers understand customers better, develop more relevant offerings, and monitor marketing performance better because of data and technology.
The course's purpose is to build a strong foundation between theories and industry practices in marketing, specifically in distribution. This course introduces some classic marketing literature to understand the why and update with current marketing practices or the how.
Specifically, this course develops students’ mindset from passive distribution to active go-after, from data collection to develop customer relationship, and from distributing service to developing platform community. In addition, this course introduces and discusses the roles of technology, including voice assistance, augmented reality, and virtual reality in marketing. Lastly, students will apply their marketing knowledge in a simulation and optimize their marketing decisions based on market results.
Course information
Highlights
There are no admission requirements to enroll to this course.
To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.
We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.
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