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Hospitality Luxury Brand Management

Learn to design and implement successful branding, marketing, and communications initiatives for luxury brands.

Next Date

31-01-2024

Online introduction: 23 January 2024 On-campus course: 31 January - 2 February 2024 Final assessment: 12 February 2024
Enroll

Hospitality Luxury Brand Management

The luxury market is very specific and requires a marketing strategy to be carefully defined in order to succeed. With this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. In the second part, you will learn how to make strategic choices in terms of branding and communication in various industries. Finally, you will explore how to appreciate and respond to challenges facing luxury brands.

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Course information

Course highlights

This course develops specialized knowledge and skills that enable you to : 

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Develop and implement innovative, strategic solutions for luxury branding.; Design marketing and communication strategies for luxury brands.; Apply luxury brand management concepts to the luxury hospitality business.;

Highlights

Course Higjlights

Florent Girardin is an Assistant Professor of Marketing at EHL. Florent obtained a PhD in marketing from HEC Lausanne. Florent’s academic research focuses on consumers’ reactions to luxury brand and product positioning strategies. In his doctoral dissertation, he has investigated consumers’ perceptions of brand authenticity, a marketing concept that has gained increasing attention in the marketing discipline, both from academics and practitioners. Florent's work has been published in Journal of Consumer Psychology, Psychology and Marketing, Journal of Retailing and Consumer Services, and Tourism Perspectives. He is teaching Luxury Brand Management and Fundamentals of Marketing courses at EHL.

Course Higjlights

Admission Criteria

At least 2 years of relevant professional experience

Bachelor's degree or more than 5 years of professional experience in a hospitality management position

Advanced English level (C1 equivalent), for non-native speakers 

Admission Process

The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.

Deadline

Your application must be received at least one week before the start of the course.

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Choose your intake :

31-01-2024

Online introduction: 23 January 2024 On-campus course: 31 January - 2 February 2024 Final assessment: 12 February 2024
Enroll
Cost SGD 2,450

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FAQ

Most asked question

Singapore Student Pass

Foreign students will not need a Student Pass to attend the short course. A short-term visit pass will be sufficient for countries eligible for visas on arrival. Students from other countries will need to apply for a visa beforehand. If temporary travel restrictions are in place at the time of the course,  students will be able to postpone their participation to a later date.

Price Details

Price: SGD 2’450

The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks, one orientation evening, transportation in the morning and evening from-to the nearest MRT station, front office support for the duration of the course.

Payment methods

The course fees, payment schedule, and refund policy are detailed in the Student Contract. We remind students that their fees are secured through a Fee Protection Scheme. No tuition fees will be charged before the 7-day cooling period.

Final Assessment

Participants will be able to pay via the payment platform Flywire which provides various payment methods, no hidden bank fees and offers favorable exchange rates.