Lausanne
Hotel Digital Marketing and Social Media Strategies
Learn to market hospitality services and increase brand recognition and loyalty across digital platforms as part of an organization’s overall marketing strategy.
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Digital Marketing and Social Media Online Course
Digital marketing has emerged as the pillar of many businesses’ promotion and branding strategy. In this online course, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques and approaches to apply digital strategies effectively for customer acquisition, engagement and retention.
Course information
Course highlights
Highlights
Course Highlights
Admission Criteria
There are no admission requirements to enroll to this course.
Admission Process
To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.
Deadline
We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.
Apply Online
Choose your intake :
Cost CHF 5,940
FAQ
Most asked question
Payment methods
EHL uses the payment platform Flywire, which provides various payment methods, has no hidden bank fees, and offers favorable exchange rates. The link to the payment platform will be provide after the enrollment form.
Course structure
The 15-week course is a bundle of three individual 5-week courses. Each individual course is structured as following:
- four weeks of course content
- one week for the final assessment
The advantage of signing up to a the bundle of three courses is the 10% discount, already applied (CHF 5,940 instead of CHF 6,600)
Course content
The course is composed of recorded videos, interactive exercises, case studies and executive interviews.
The content is based on the modules delivered in EHL’s MBA in Hospitality program.
Final assessment
At the end of each 5-week course, participants are required to take a final assessment. Upon successfully passing the assessment, participants get a certificate of completion.
Depending on the course, the assessment may range from multiple choice quizzes (MCQ), where only one answer is correct, to more open response evaluations, like a case study.
To successfully pass the assessment, participants must get a minimum of 60% of the total points available. You can either PASS or FAIL a certificate, no numerical grades will be officially reflected in the certificate.
Retakes
Retakes are not available at the end of a program if you fail the final assessment. If you wish to retake the final assessment, you need to re-enroll for the next available session.
Connecting to the platform
A couple of days before the start of the course, participants will receive their credentials by email and will be required to first change their password before being able to join our learning platform Moodle.
Three certificates of completion
A certificate of completion, delivered by EHL, can be obtained at the end of each 5-week course, providing each final assessment is successfully passed.
Each certificate of completion is delivered electronically (secured pdf) with a unique ID associated to the participant.
If a final assessment is failed, no certificate or document related to that course is delivered. Each course is independent from one another; failing a final assessment on one course has no implication on the other courses.
AEHL member discount
AEHL members are entitled to the alumni discount. To benefit from the discount, participants must enter their AEHL number in the discount field in the enrollment form.
Please note this course already has a 10% discount applied. For full details about, please check the EHL Alumni Connect platform.
Upgrade to an MBA in Hospitality
The course content leverages the content of EHL's MBA in Hospitality program. Participants who have enrolled and paid for a 15-week online course, and who wish to join the MBA program, will get a discount on the MBA tuition and fees. In order to join the MBA program, participants must go through an application process.