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Leveraging Distribution and Revenue Management for Profitability Optimization

Maximize your hotel's profitability through distribution and revenue management. Explore platform strategies, leverage data analytics, and immerse in RevSIM Simulation for enhanced and sustainable growth.

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Profitability Unleashed: Mastering Distribution & Revenue in Hospitality

 

Tailored for ambitious hoteliers and professionals, it's a transformative stepping stone. Expand your mindset, address challenges, and seize multi-sided platform opportunities. Learn to optimize distribution and revenue strategies through integrated theories. Gain practical tools for profitability with core revenue management principles. Key objectives include platform leverage, demand forecasting, dynamic pricing, and revenue opportunity identification. Enroll in expert-led workshops and industry insights to refine skills in the evolving hospitality landscape.

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Program Journey
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Course information

Course Highlights

This course develops specialized knowledge and skills that enable you to : 

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Core principles of revenue management to optimize your financial strategy; Strategic platform utilization for enhanced customer outreach, conversion, and retention; Access to a toolbox of practical instruments to increase profitability; Demand forecasting: data utilization & methodologies;

Highlights

Course Highlights

Core principles of revenue management to optimize your financial strategy;Strategic platform utilization for enhanced customer outreach, conversion, and retention;Access to a toolbox of practical instruments to increase profitability;Demand forecasting: data utilization & methodologies
Course Highlights

Program Journey

Course Content

Day 1 / Part 1: Distribution and the Platform Economy

Facilitated by: Dr. Maggi Chen

Workshop 1: Distribution Trends and Challenges

Key Topics:

  • Emerging trends influencing distribution strategies.
  • Strategies to address these trends.

 

Workshop 2: The Platform Economy

Key Topics:

  • Introduction to multi-sided platforms.
  • Leveraging multi-sided platforms in marketing strategies.

 

Day 1 / Part 2: Revenue Management Principles

Facilitated by: Dr. Cindy Heo

Workshop 3: The Basics of Revenue Management

Key Topics:

  • Current practices in revenue management.
  • Common misconceptions about revenue management.

 

Workshop 4: Transitioning to Total Profit Management

Key Topics:

  • Differences between total profit management and revenue management.
  • Key performance indicators to gauge the success of total profit management.

Day 2 / Achieving Profitable Growth in Hospitality with Revenue Management Strategy Part 1:

Facilitated by: Dr. Cindy Heo

Workshop 5: Demand Forecasting and Management

Key Topics:

  • Utilizing historical data and current reservations for accurate demand forecasting.
  • Understanding the differences between unconstrained and constrained demand.
  • Importance and methodologies of estimating unconstrained demand for revenue management strategies.

 

Workshop 6: Group Request and Displacement Analysis

Key Topics:

  • The multiplier effect in revenue management.
  • Determining profitability of accepting group requests during high-demand periods.
  • Calculating the minimum acceptable rate for group bookings.

 

Day 2 / Achieving Profitable Growth in Hospitality with Revenue Management Strategy Part 2:

Facilitated by: Dr. Cindy Heo

Workshop 7: Pricing Strategies

Key Topics:

  • Designing a dynamic pricing scheme.
  • Creating effective rate fences for maximizing profits.
  • Leveraging consumer psychology in pricing to enhance sales.

 

Workshop 8: Expected Monetary Value

Key Topics:

  • Introduction to expected monetary value.
  • Calculating expected monetary value using customer data and transaction information.
  • The role of expected monetary value in shaping pricing strategies in the hospitality sector.

 

Workshop 9: RevSIM Simulation

 

Admission Criteria

Relevant professional experience (while previous hospitality experience is valued, it is not required for admission).

Proficiency in English.

Admission Process

To apply, please submit the following documents online: resume or LinkedIn profile link.

The Admissions Office will review applications on a rolling basis and invited you for an interview to assess program fit and check your background as well as expectations of the program.

Deadline

Your application must be received at least one week prior to course start.

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Cost CHF 2,200

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FAQ

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Visas & Travel Restrictions

A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland. 

Price details

Price: CHF 2'200

ll amounts are in Swiss Francs and include VAT where applicable. Pricing covers teaching material and resources.

Please note that expenses for visas, airline tickets, meals, and accommodation during the on-site course are not covered in the program fees and should be planned for separately.

Payment methods

Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.

How to earn the certificate

Participants receive a Certificate of Attendance.