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Managing Hospitality Businesses

Unlock the secrets to thriving in hospitality: master effective management to boost customer satisfaction and profitability. Dive in to discover how top managers juggle guests, employees, and dynamic business challenges.

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Mastering Hospitality: Engage, Innovate, and Connect with Industry Leaders

 

Unlock the essence of hospitality excellence. It goes beyond mere management; it's about achieving a seamless balance between ensuring customer satisfaction, driving profitability, and comprehending the constantly evolving industry landscape. Accomplished leaders don't just adjust to the latest business models, trends, and drivers; they also embrace innovation and calculated risks. By prioritizing effective distribution and strategic marketing, positioning your products or services to the right audience becomes of paramount importance. Delve deeper with us and immerse yourself in the intricate realm of hospitality, where tradition converges with innovation, guaranteeing that your business not only prospers but also sets the pace.

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Course information

Module Highlights

This course develops specialized knowledge and skills that enable you to : 

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Adapt to business models, drivers, and trends in order to remain competitive and successful. Understanding the industry and its customers as well as the willingness to innovate and take risks.; Increase your business visibility, attract more customers and ultimately drive revenues by effectively distributing your products or services and marketing them to the right audience.; Gain a deep understanding of hospitality concepts and learn how to create new ones. ;

Highlights

Course Highlights

Learn from top-tier experts skilled in optimizing hospitality balance and profitability.;Engage in collaborative learning through workshops, team activities, and dialogues with industry leaders.;Connect and build relationships with fellow attendees and distinguished guest speakers;Stay ahead of industry trends and challenges in distribution and platform strategies.

Course Highlights

Program Journey

Course Content

COURSE UNIT DESCRIPTION :

Embark on a Comprehensive Journey into Hotel Management. Discover the pivotal tools employed by esteemed hotel executives to discern and navigate industry trends. Delve into a thorough exploration of the varied operating and ownership structures prevalent in the hospitality sector, with a specialized focus on hotels. The course is meticulously structured through concise lectures, insightful class discussions, and engaging interactive exercises. Elevate your understanding and competence in hotel management!

 

MAIN LEARNING OBJECTIVES:

  • Develop a systematic way to identify and monitor important macroenvironmental trends driving the hospitality industry
  • Understand how such forces impact the competitiveness of firms within different hospitality industry sectors
  • Determine the appropriateness of different business models used by the various stakeholders in a hospitality (hotel) business

 

Duration: 2 days

Admission Criteria

Relevant professional experience (while previous hospitality experience is valued, it is not required for admission).

Proficiency in English.

Admission Process

To apply, please submit the following documents online: resume or LinkedIn profile link.

The Admissions Office will review applications on a rolling basis and invited you for an interview to assess program fit and check your background as well as expectations of the program.

Deadline

Your application must be received at least one week prior to course start.

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Cost CHF 5,900

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FAQ

Most asked question

Visas & Travel Restrictions

A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland. 

Price details

Price: CHF 5'900

All amounts are in Swiss Francs and include VAT where applicable. Pricing covers 2 courses + 1 experiential day, teaching material and resources.

Please note that expenses for visas, airline tickets, meals, and accommodation during the on-site module are not covered in the program fees and should be planned for separately.

Payment methods

Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.

How to earn the certificate

Participants receive a Certificate of Attendance.