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Introduction to High Performance Distribution Strategy for Hotels

To create and sustain competitive advantage, one must carefully design, develop, maintain, and manage the distribution channel mix. This course blends theory and practice with current knowledge and industry insights.

Next Dates

18-08-2025

Enroll

13-10-2025

Enroll

17-11-2025

Enroll

Introduction to High Performance Distribution Strategy for Hotels

In this course students go over the building blocks of distribution channel management in the hotel industry. They then explore the unique qualities of a hotel product and the implications on distribution channel management. Finally, students look at the most prominent distribution channels in the market. 

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Why Take This Course?

  • The course is composed of recorded videos, exercises, and readings offering you a solid overview of the current state of the hospitality.
  • The content is based on the modules delivered in EHL’s MBA in Hospitality program

Course content

Picto Simple
24 Lecture Videos
Picto Simple
3 Readings

Learning Journey

2 weeks online courses

  • Learning facilitators available for participant support
  • 100% online, self-paced, and accessible whenever and wherever
  • Certificate of Completion delivered by EHL Hospitality Business School
  • Course content curated by EHL faculty and experts 

Topics List 

Introduction to distribution  

  • What is the principle governing distribution?
  • How is hotel distribution unique

Introduction to hotel distribution

  • A man who knows the price of everything and the value of nothing...
  • Complexity of the distribution network
  • Cost of acquisition

Big picture facts and trends: the distribution landscape

  • Mobile
  • Online Travel Agencies (OTAs)
  • Global Distribution Systems (GDSs)
  • Switch and channel management
  • Voice reservations and property direct

The assessment can range from multiple choice quizzes (MCQ) to more open-response evaluations, like a case study. 

Is this course right for me?

A Program Advisor will get back to you with feedback or suggestions.

Who should apply?

This course is aimed for people who are looking to get a solid understanding of the distribution channels landscape.

Admission Criteria

There are no admission requirements to enroll to this course.

Admission Process

To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.

Deadline

We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.

Apply Online

Choose your intake :

18-08-2025

Enroll

13-10-2025

Enroll

17-11-2025

Enroll

Cost

CHF 360

FAQ

Most asked question

Payment methods

  • You will be able to pay through the payment platform Flywire which provides various payment methods, no hidden bank fees and offers favorable exchange rates. The link to the payment platform will be provided after the enrollment form.

Course structure

  • The course is available for self-study over a 2-week period.
  • Each course is composed of recorded videos, interactive exercises, and readings. The course is delivered fully online, allowing participants to study when they want.

Course content

  • A couple of days before the start of the course, you will receive your credentials to join the learning platform. EHL has developed an internal learning management system based on Moodle.

Final assessment

  • At the end of the 2-week course, participants are required to take a final assessment. Upon successfully passing the assessment, participants get a certificate of completion from EHL.
  • Depending on the course, the assessment may range from multiple choice quizzes (MCQ), where only one answer is correct, to more open response evaluations, like a case study.
  • To successfully pass the assessment, participants must get a minimum of 60% of the total points available. You can either PASS or FAIL a certificate, no numerical grades will be officially reflected in the certificate.

Retakes

  • Retakes are not available at the end of a program if you fail the final assessment. If you wish to retake the final assessment, you need to re-enroll for the next available session.

Connecting to the platform

  • A couple of days before the start of the course, participants will receive their credentials by email and will be required to first change their password before being able to join our learning platform Moodle.

Three certificates of completion

  • A certificate of completion, delivered by EHL, can be obtained at the end of each 5-week course, providing each final assessment is successfully passed.
  • Each certificate of completion is delivered electronically (secured pdf) with a unique ID associated to the participant. If a final assessment is failed, no certificate or document related to that course is delivered. Each course is independent from one another; failing a final assessment on one course has no implication on the other courses.

AEHL member discount

  • AEHL members are entitled to the alumni discount. To benefit from the discount, participants must enter their AEHL number in the discount field in the enrollment form. Please note this course already has a 10% discount applied. For full details about, please check the EHL Alumni Connect platform.

Upgrade to an MBA in Hospitality

  • The course content leverages the content of EHL's MBA in Hospitality program. Participants who have enrolled and paid for a 15-week online course, and who wish to join the MBA program, will get a discount on the MBA tuition and fees. In order to join the MBA program, participants must go through an application process.