Lausanne
Design Thinking for Service Excellence: A Human-Centric Approach
Learn to apply "design thinking" skills and develop an innovative mindset to revolutionize the customer journey and/or service approach of any business.
Next Date
Traditional formulas for success in the service industry are evolving with the rise of digitalization, servitization, and ever-increasing customer expectations. So how do we implement the latest tools and business models to improve, not replace, our interactions with the customer?
This course gives you the skills and innovative mindset to identify promising trends in and beyond your industry, drive innovation in response to external and internal opportunity development, and assess successful business models to support a sustainable competitive advantage. The workshop is highly experiential and applies the “design thinking” methodology. You will get to roll up your sleeves and learn by doing activities, e.g. brainstorming ideas, speaking to potential customers, and prototyping in a design-thinking room.
Course information
Highlights
At least 10 years of relevant professional experience, of which 4 in a management position
Bachelor’s degree ideally in management-related fields, other academic areas are accepted if professional experience requirements are met
Advanced English level (C1 equivalent), for non-native speakers
The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.
Your application must be received at least one week before the start of the course.
Choose your intake :
Most asked question
Visas & Travel Restrictions
A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland.
Price details
Price: CHF 2,500
The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks.
Payment methods
Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.
How to earn the certificate
To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 20-minute group presentation.