Lausanne

Design Thinking for Service Excellence: A Human-Centric Approach

Learn to apply "design thinking" skills and develop an innovative mindset to revolutionize the customer journey and/or service approach of any business.

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Design Thinking for Service Excellence: A Human-Centric Approach

Traditional formulas for success in the service industry are evolving with the rise of digitalization, servitization, and ever-increasing customer expectations. So how do we implement the latest tools and business models to improve, not replace, our interactions with the customer? 

This course gives you the skills and innovative mindset to identify promising trends in and beyond your industry, drive innovation in response to external and internal opportunity development, and assess successful business models to support a sustainable competitive advantage. The workshop is highly experiential and applies the “design thinking” methodology.  You will get to roll up your sleeves and learn by doing activities, e.g. brainstorming ideas, speaking to potential customers, and prototyping in a design-thinking room. 

Course information

Benefits of joining this course

This course develops specialized knowledge and skills that enable you to : 

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Gain insight into one of the most popular methods of innovation (design thinking) applied to business models; Get comfortable with the messiness of service business model design (how business models are created for services); Understand 360° of creating a service (business models have lots of interfaces – these interfaces are difficult to manage in service); Applying the lens of strategic customer centricity as opposed to designing incremental operational innovations;

Highlights

Course Highlights

Industry guest speakers and case studies from diverse industries;Focus on connection between theory and practice through a live business case: create your own business model.;Opportunities to network with other participants and guest speakers;All course material is accessible through an online Learning Management System
Course Highlights

Admission Criteria

At least 10 years of relevant professional experience, of which 4 in a management position

Bachelor’s degree ideally in management-related fields, other academic areas are accepted if professional experience requirements are met

Advanced English level (C1 equivalent), for non-native speakers

Admission Process

The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.

Deadline

Your application must be received at least one week before the start of the course.

Apply Online

Choose your intake :

Cost CHF 2,500
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FAQ

Most asked question

Visas & Travel Restrictions

A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland. 

Price details

Price: CHF 2,500

The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks.

Payment methods

Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.

How to earn the certificate

To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 20-minute group presentation.