Human-Centered Digitalization: Apaleo Partnership

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Open technology. Human hospitality.

The world isn't short on technology anymore. AI writes, automation runs entire back offices, and machines increasingly handle the tasks people used to do by hand. In hospitality, just as much as anywhere else. What the world is short on is the art of keeping people at the center while technology runs the back office. That's the space where EHL and Apaleo decided to build something together. This partnership brings that conviction straight into the classroom, so the next generation of professionals learns to build a future where staying human-centered isn't a compromise. It's the strategy.

What is the significance of Apaleo's partnership with the EHL Master's in Hospitality Management?

Apaleo joins the EHL Master's in Hospitality Management as the first official industry partner for the Human-Centered Digitalization specialization. It brings a practitioner's view of what digital transformation looks like once it leaves the classroom through direct access to industry experts, immersive visits to Apaleo, and real exposure to how a hospitality-tech company puts people at the center of its products. The result: a specialization that pairs EHL's academic depth with hands-on industry experience.

Immersive Access to an Open Platform

Students visit Apaleo for hands-on, immersive experiences with the technology behind a platform already running operations for over 2.200 properties worldwide.

Guest Speakers From the Frontline of Hotel Tech

Apaleo experts join MiHM courses throughout the year, sharing first-hand insight into building flexible, guest-first tech stacks and what it really takes to automate without losing the human touch.

Concept Week: A Signature Experience

During Concept Week, students work in teams to conceptualize new digital experiences and products inspired by Apaleo's current projects and then present their ideas directly to Apaleo's team.

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Mentors

"I sat in these classrooms myself not too long ago, so I know how valuable it is to connect what you learn with what’s actually happening in the industry. Partnering with EHL on the Human-Centered Digitalization specialization feels like a natural fit. It gives students the chance to tackle real challenges during Concept Week and see firsthand how technology can be built around the people using it, giving hoteliers more control and more time to focus on their guests."

Florian Montag

SVP Revenue at Apaleo, EHL alumnus

"Technology should never be the endpoint. It's a means to strengthen human relationships and elevate service. APALEO embodies that principle in how it builds its platform, which is exactly why this partnership matters. Our students don't just study digital transformation in the abstract; they see it applied by a company that has made openness and human value creation part of its DNA."

Alessandro Inversini

Specialization director, EHL Hospitality Business School

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