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Food & Beverage Management Specialization

Journey

Highlights

Keyfacts

Faculty

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Elevate Your Food & Beverage Game with Expertise and Innovation

Successful F&B management is a balancing act between delivering dreams and controlling the numbers. Our overall ambition in this specialization is to equip you with the right managerial tools and mindset to make you a future-proof F&B manager, entrepreneur, or concept developer. With our world-class faculty, you will repeatedly train and perform this balancing act in and outside the classroom.

Pushed to the limits of your creativity, you will develop new ideas for some of the industry’s top players, assess your ideas’ economic and market viability, and think about how to deliver them excellently and in the proper service setting. During your concept week in one of EHL’s F&B outlets, you must demonstrate that you can successfully handle people and stressful situations under real-life conditions. Are you ready?

Is the Food & Beverage Management specialization right for you ?

It is, if you want to know, for example,

How industry professionals use various experiments to evaluate restaurant operations alongside financial data.
Which methods they use to assess supply chain performance and demonstrate how sustainability can enhance the entire business.
What philosophies, principles, techniques, and procedures are employed to ensure excellence throughout the customer journey.
How process and services design influence consumers and employees and play a critical role in promoting well-being, productivity, aesthetic pleasure, and overall business success.
About the various F&B concept perspectives used by owners, entrepreneurs, operators, and developers in Asia, the USA, Europe, and the Middle East.
How to apply all these topics in a real-life setting.

Aspiring Restaurant Entrepreneurs

Do you envision owning a restaurant or launching a culinary startup? Our program equips you with the strategic and practical skills to succeed in the competitive foodservice landscape.

Future F&B Managers in Hospitality

Whether you aspire to oversee F&B departments in hotels, resorts, or other hospitality establishments, our curriculum equips you with the knowledge and expertise to navigate the complexities of F&B management with confidence and competence.

Individuals passionate about Innovation in F&B Industry

Are you eager to revolutionize guest experiences? Through hands-on projects and coursework focused on innovation and entrepreneurship, we provide the knowledge and resources to fuel your passion for the future of F&B.

Learning Objectives

What you will learn

Develop a critical perspective of the food and hospitality industries' economies and understand the factors influencing supply and demand, enhancing your ability to make informed decisions in foodservice economics.
Foster creativity and innovation in the food and beverage sector through practical exploration, developing skills to create unique and valuable dining experiences.
Master interior engineering for foodservice concepts, learning to design spaces that enhance hospitality services and optimize customer satisfaction.
Gain essential skills in F&B management and cost control, ensuring effective financial management for sustainable business operations.

Learning Journey

Foodservice Concepts and Design

This module consists of four courses that will immerse you in the intricacies of foodservice economics, where you will gain invaluable insights into the dynamics of the food and hospitality industries, discerning the nuanced factors shaping the supply and demand of food goods.

Foodservice economics
Creativity and innovation in the food and beverage sector
Interior engineering for foodservice concepts
Foodservice concept development.

Foodservice Operations Management

This module comprises four courses to enhance your proficiency in F&B management and cost control. Gain essential insights into the impact of day-to-day cost management, explore the transformative potential of technology, and delve into foodservice operations and supply chain logistics.

F&B management and cost control
Technology for the F&B industry
Foodservice operations and supply chain logistics
Quality Excellence and Service Design.

F&B Management in Action

This module consists of a one-week F&B Field Trip followed by a Concept week. During the field trip, you will be immersed in F&B experiences and have several opportunities to discuss with F&B managers and owners. For concept week, you will experience F&B services by designing and creating a profitable concept business with other students.

Culinary business field trip
F&B concept week.

specialization director

Dr. Marc Stierand

Dr. Marc Stierand, born into a family business, developed customer service skills early on and pursued his passion for food by becoming a trained chef in Michelin-starred restaurants. Now a Full Professor of Service Management at EHL and the Founding Director of the Institute of Business Creativity, Marc brings two decades of international teaching experience to his work.

He is recognized as an authority on culinary and business creativity, a research field he started in 2007. His ability to transfer insights from research for teaching and practice is thought is sought after by other top business schools like CEIBS and IMD and leading global corporations, where he teaches executives or advises them on creativity, aesthetics and innovation. His research has attracted several millions in funding, has been published in top-tier hospitality management and general management journals, and has won several awards including the ‘Tudor Rickards and Susan Moger Best Paper Award.

Moreover, Dr. Stierand serves on the editorial boards of a number of academic journals, company advisory boards, and executive board of the Swiss Food and Nutrition Valley. Professionally, he’s dedicated to fostering innovation through creativity for the business world, though privately, he admits to being less successful in coaching his Cocker Spaniel, Alfons.

specialization highlights

What Makes It Special

Multidisciplinary Approach

Take advantage of a multidisciplinary specialization that incorporates business management, culinary arts, costs, logistics & supplier management, and hospitality knowledge to prepare you for various careers in the food and beverage industry.

Real-World Insights

Get real-world industry insights that give you a competitive edge. Engage in hands-on experiences and direct interactions with industry professionals, providing a comprehensive understanding of the F&B sector.

Innovation Focus

Our specialization encourages you to investigate original ideas and push limits while tackling problems faced by the industry by fostering an innovative culture.

Download the brochure

Fill in the form to receive our MSc in Hospitality Management brochure.

Master Brochure

Frequently Asked Questions

Want to learn more about the Food & Beverage Management specialization? Below we have answered some commonly asked questions.

What is covered in the Food & Beverage Management specialization?

The Food & Beverage Management specialization covers various topics, including F&B economics, innovation, operations management, technology integration, and quality enhancement strategies, to prepare students for multiple roles in the dynamic F&B industry.

Is it possible to take the Food & Beverage Management specialization separately?

No, this specialization is part of the Master in Hospitality Management and can only be selected as part of this program.

Do I need any experience in food & beverage to select this specialization?

No, you don't need any prior experience in F&B. Meeting the minimum requirement for MiHM program ensures that you have an equal opportunity for acceptance, just like any other applicant.

Can I change my specialization if I've already chosen one?

You are required to select your specialization track upon application for the program. However, the program management can support specialization changes during the first semester of the program on a case basis, to align with your interests and aspirations.

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EHL Hospitality Business School

Route de Berne 301
1000 Lausanne 25
Switzerland