Programs & Solutions
- Degree programs
- Executive Education for Individuals
- EHL Online
- Solutions for organizations
- Teaching & Education Programs
- Summer Program
- Study Tours
Faculty & Research
- FACULTY
- Research
Insights
About us

Master's in Hospitality Management

Human-Centered Digitalization

Download the brochure

Journey

Highlights

Keyfacts

Faculty

Empowering Digital Innovation with a Human Touch

Navigating the ever-changing technological landscape is a challenging task for modern professionals. In the hospitality industry, but in general terms in the wider service industry, this task is even more difficult due to the crucial role of the customer experience which often requires high technology solutions and a meaningful human touch. A new approach is needed for future experts in the hospitality and service industries, where technologies are seen as a tool for serving humans in a value-creation relationship.
This new specialization in human-centered digitalization aims to shift the focus of digital transformation from a predominantly technocentric perspective to one that places humans at the center.

Is the Human-Centered Digitalization specialization right for you?

The Human-Centered Digitalization specialization is designed to equip students with the tools and knowledge necessary to lead successful digital initiatives while maintaining a strong emphasis on the human experience. With us you will:

Emerge as a visionary expert, ready to drive organizational change and innovation in an increasingly digital world
Possess a deep understanding of technological advancements, human behavior, and the design of digital experiences
Be able to lead organizations in the hospitality and service sectors toward a future where the integration of digital technology and human connection creates exceptional value for both businesses and customers.

Aspiring Digital Innovator

You are passionate about leveraging digital tools to transform businesses while keeping people at the heart of every innovation. This specialization prepares you to manage with a perfect balance of technology and human connection, ensuring impactful results.

Human-Centric Tech Experts

You aspire to redefine how technology serves people in the hospitality and service industries. This specialization provides the tools to drive digital transformation, blending innovation with a human touch to deliver exceptional value.

Sustainable Digital Strategist

You aim to lead organizations toward a future where digital innovation and human-centered practices coexist. This specialization equips you with the skills to design and implement sustainable strategies that prioritize people and business success.

Learning Objectives

What you will learn

Identify the principles of digital transformation and apply them to human-centered contexts by exploring the new and evolving digital landscape.
Create a digital transformation strategy with an optimal balance between human and digital components.
Design technology-enhanced experiences for target customers.
Orchestrate a human-centered digital transformation to create and maintain operational competitive advantage.

Learning Journey

Human-Centered Digital Transformation

This module delves into the intersection of advanced technologies and human-centric strategies, equipping you with the knowledge to shape transformative hospitality experiences.

New Technology Frontiers: High Tech for High Touch
Digital Business Models & The Human Factor
The Smart Environment Designed for Humans
Sustainable Digitalization.

Experience Design in the Digital Age

In this hands-on module comprising four courses, you will develop the practical skills needed to design and implement innovative, human-centered digital strategies.

Experience Design and Technological Innovations
Digital Consumer Behaviors
Advanced Digital Marketing in an AI world
Data Analytics & Visualization for Experience Design.

Human-Centered Digital Transformation in Action

This module consists of a one-week Luxury Field Trip followed by a Concept week. During the field trip, you will be immersed in the world of luxury experiences. You will experience real luxury services, discover how luxury goods are manufactured and have several opportunities to discuss with managers of luxury hotels and luxury retail stores.

Field Trip - “At the Forefront of Digital Transformation”
Concept Week - Sustaining Competitive Advantage with Human-Centered Digitalization.

specialization director

Dr. Alessandro Inversini

Alessandro Inversini is an accomplished academic expert in Digital Transformation primarily applied to the field of Travel, Tourism and Hospitality. Dr. Inversini serves as Full Professor in Marketing at EHL Hospitality Business School; this role involves not only teaching but also leading local, national, and international research initiatives and projects exploring the impacts of human-centered digital transformation in society with a clear focus on hospitality and tourism.

Alessandro’s career has always been marked by a blend of academic pursuits and practical experience, which included collaborations with various international organizations and businesses in the travel field.

Alessandro is currently the director of the Resilient Tourism project, a Swiss initiative funded by Innosuisse under the Flagship action aiming at supporting the datafication of the Swiss travel sector to boost its competitiveness. Thanks to this project and to several other collaborations, Alessandro uses his academic expertise to consult services businesses in their digital transformation journeys, always stressing the role of the human being as central in every technological progress.

specialization highlights

What Makes It Special

Immersive Real-World Learning

Explore cutting-edge digital environments through study trips and concept weeks. Apply your knowledge in real-world scenarios, ensuring you are job-ready from day one.

Revolutionizing the Role of Technology

Learn to navigate the intersection of humanity and innovation. This specialization equips you to lead digital transformations where technology serves and enhances human experiences.

Sustainable Digital Innovation

Champion a future where digitalization and sustainability go hand in hand. Learn how to implement technology in ways that support long-term social and environmental goals.

Download the brochure

Fill in the form to receive our MSc in Hospitality Management brochure.

Master Brochure

Frequently Asked Questions

Want to learn more about the Human-Centered Digitalization specialization? Below we have answered some commonly asked questions.

What is covered in the Human-Centered Digitalization specialization?

The program is structured around three key modules. The first two modules concentrate on human-centered digital transformation and the design of experiences based on data, respectively. You will gain in-depth knowledge of how to leverage digital tools and strategies to enhance human experiences, ensuring that technology serves people’s needs rather than the other way around. The third module, Digital Transformation in Action, provides you with a unique opportunity to visit leading digital companies through a study trip. This hands-on experience will help you understand how top-tier digital organizations operate and will allow you to develop human-centered digital strategies in real-world contexts during the Concept week.

Is it possible to take the Human-Centered Digitalization specialization separately?

No, this specialization is part of the Master in Hospitality Management and can only be selected as part of this program.

Do I need any experience in digital to select this specialization?

No, you don't need any prior experience in digital. Meeting the minimum requirement for MiHM program ensures that you have an equal opportunity for acceptance, just like any other applicant.

FROM OUR BLOG

Insights

Hospitality Industry

How these 6 current social media trends reshape hoteliers' strategies

The hotel and hospitality industry evolves quickly to keep up with shifting consumer preferences and technological advances. In this constantly shifting landscape, social media can be a powerful tool that helps you showcase your offering, build a...

Learn more

A human concierge holding a tray with digital graphic above

Hospitality Industry

AI in Hospitality: Creating Personalized Customer Experience

From AI-powered room service that knows your guest’s favorite midnight snack to chatbots that give travel advice like a seasoned globetrotter, artificial intelligence (AI) in hospitality is like having a unicorn in your hotel garden. You can use it...

Learn more

Hospitality Industry

Navigating challenges of AI and maximizing value in the service sector

Artificial intelligence is revolutionizing not only traditional sectors but also reshaping the very essence of hospitality and service industries. The potential for transformation is vast, yet it's imperative to advance cautiously, striking a...

Learn more

EHL Hospitality Business School

Route de Berne 301
1000 Lausanne 25
Switzerland