Luxury has always been associated with high-end brands and products, with marketers utilizing this association to promote their offerings effectively. Luxury is not just about price tags and exclusivity, but an intricate web of storytelling,...Learn more
Luxury Experience Management Specialization
Crafting Luxury Experiences with Hospitality Excellence
In the modern economy, service excellence and hospitality experiences have become quintessential to enhancing any luxury setting. At the same time, luxury companies are striving to adopt new approaches to engaging with consumers, including concepts and business models from the hospitality sector. In response to these phenomena, the specialization explores how hospitality management principles can be adopted to foster deeper consumer engagement and innovative luxury concepts.
You will delve into the nuances of the customer-centric and human-centric approach, learning how to create exceptional moments and service experiences that will leave a lasting impact with customers.
Is the Luxury Experience Management specialization right for you ?
The Luxury Experience Management specialization is designed for individuals who aspire to excel in the dynamic and prestigious world of luxury. With us you will:
- Discover the intricacies of luxury consumer expectations
- Acquire the skills to apply luxury brand management and marketing techniques
- Design luxury hospitality concepts and immersive experiences
- Engage in insightful discussions on emerging trends within the luxury industry
- Develop the acumen to make effective strategic decisions for hospitality & service businesses.
Aspiring Luxury Professional
Ambitious Career Changers
You are considering a career change and have an interest in luxury and hospitality? This program provides the necessary foundation and expertise to make a successful transition.
Service Experience Enthusiasts
You have a passion for providing exceptional service and creating unforgettable experiences and want to harness that passion within the luxury context.
Conceptualizing Luxury Experiences
This module consists of 4 courses which will enable you to conceptualize and develop luxury hospitality experiences based on luxury marketing key principles and a deep understanding of luxury consumers' motivations.
- Strategic Branding and Positioning for Luxury Brands
- Understanding Luxury Consumer Behavior
- Luxury Hotel Development and Feasibility Analysis
- Luxury Food Service Concept Development
Designing and Operating Luxury Service Businesses
In this hands-on module comprising 4 courses, you will acquire the practical skills needed to successfully design and operate luxury services, taking into consideration both consumers' expectations and new trends in the luxury industry.
- Luxury Retail and Omnichannel Strategy
- Designing Luxury Multisensory Experiences
- Luxury Service Quality and Processes
- Implementing Sustainability in the Luxury Industry
Developing Luxury Competencies
This module consists of a one-week Luxury Field Trip followed by a Concept week. During the field trip, you will be immersed in the world of luxury experiences. You will experience real luxury services, discover how luxury goods are manufactured and have several opportunities to discuss with managers of luxury hotels and luxury retail stores.
- Luxury Business Field Trip
- Luxury Concept Week
What Makes It Special
Holistic Luxury Management
Our specialization provides a 360-degree view of luxury management within hospitality and service. We tackle emerging trends like purpose-driven luxury, sustainability, and evolving consumer expectations.
Learning from Leaders in Luxury
We've forged strategic partnerships with top-tier luxury brands to ensure you learn from the best in the industry, gaining insights directly from their success stories through field trips and practical sessions.
You'll dive deep into the art of customer- and human-centricity, guided by the expertise of luxury brand professionals. You'll craft unforgettable service moments and experiences that match the standards set by the world's leading luxury brands.
Frequently Asked Questions
Want to learn more about the Luxury Experience Management specialization? Below we have answered some commonly asked questions.
What is covered in the Luxury Experience Management specialization?
You’d explore evolving trends in luxury management, follow the latest business practices, and gain a holistic view essential for strategic and operational decision-making. Through this specialization, you will learn to excel at the intersection of the luxury and hospitality sectors.
Is it possible to take the Luxury Experience Management specialization separately?
No, this specialization is part of the Master in Hospitality Management and can only be selected as part of this program.
Do I need any experience in luxury to select this specialization?
No, you don't need any prior experience in luxury. Meeting the minimum requirement for MiHM program ensures that you have an equal opportunity for acceptance, just like any other applicant.
Can I change my specialization if I've already chosen one?
You are required to select your specialization track upon application for the program. However, the program management can support specialization changes during the first semester of the program on a case basis, to align with your interests and aspirations.
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