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Summer Program

The Luxury Hospitality Management Summer School

Keep me informed

learning objectives

program

key facts

FAQ

The Luxury Hospitality Management Summer School, a joint initiative by HEC Paris and EHL Hospitality Business School (EHL), builds on this reality. It offers a unique opportunity for young professionals, Masters students, recent graduates, and current University-level students to learn about brand management, customer orientation, service design and delivery in connection with luxury hotels and fine-dining restaurants. The curriculum includes sessions with expert faculty and practitioners, examining real-life cases, and engaging in discussions on current challenges faced by the luxury hospitality industry. Participants will gain skills and knowledge required to succeed in the luxury hospitality sector, including the commitment to excellence and personalized customer service.

This program is also designed to provide participants with the skills and knowledge required to succeed in the wider luxury industry. It will focus on commitment to excellence and personalized customer service, understanding the key rules and characteristics that define a luxury brand strategy, and acquiring the essential skills required for a successful career in the luxury business. Participants will also appreciate the challenges facing luxury brands in view of the social, cultural, and economic changes affecting the luxury and hospitality industries.

Why this Summer Program?

Gain hands-on experience. You will have the chance to interact with industry professionals, work with state-of-the-art technology and learn the ropes of the industry.
Network with industry professionals and make valuable connections that could lead to many opportunities in the future.
Enhance your resume, demonstrating your commitment to the industry and your willingness to invest in your education.
Learn about emerging trends, new technologies, dedicated business models, and specific customer management.
Develop new skills. The hospitality industry requires strong interpersonal skills, such as communication, teamwork, and customer service. Participating in this program will help you develop these skills, which are valuable assets for any career.

EHL-Graduate-School-degree-programs-emba

Program learning objectives

Achieve familiarity with the luxury sector, and its key management principles
Understand the key specificities of the luxury hospitality business, including trends and best practices
Apply key management principles to make appropriate business decisions in the luxury hospitality sector
Describe and analyze the characteristics of exceptional guest services and cultivate a customer-focused and service-oriented mindset
Develop and formulate a strategy in the hospitality business based on market opportunities

Key facts

Credentials
Certificate of Achievement 5 ETCS

Tuitions
€ 3300 for full-time students
€ 4100 for young professionals

Start Dates
June 29 - July 10, 2026

Language
English

Delivery
Week 1 in-person at HEC Paris, France
Week 2 in-person at EHL Hospitality Business School, Lausanne, Switzerland

Content overview

During the first week at HEC Paris, participants will be introduced to the key facets of luxury brands and learn how luxury brand management differs from traditional brand management. They will study the differences between a luxury business model and a fashion or premium business model and will investigate the characteristics of the luxury business sector. Participants will learn how to build and manage a luxury brand portfolio to create added value. Luxury brands’ case studies will be used to illustrate theoretical concepts with real-life examples. Participants will also learn how to design a luxury brand experience using a customer-centric approach.

Key topics covered

Key facets of luxury brands
How luxury brand management differs from traditional brand management.
Differences between a luxury business model and a fashion or premium business model
Characteristics of the luxury business sector.
How to build and manage a luxury brand portfolio to create added value.

During the second week on EHL’s Lausanne campus, participants will be immersed in the world of luxury hospitality. They will learn the important values and “etiquette” of luxury hospitality, visit a luxury hotel and understand how luxury goods companies are developing customer experiences using hospitality. Participants will also learn how to design a hospitality concept and develop specific customer journeys. Through different workshops, they will experience fine dining and enology with experts from the field. Participants will also discover new trends in luxury hospitality.

Key topics covered

Immersion in the world of luxury hospitality.
Values and “etiquette” of luxury hospitality.
How luxury goods companies are developing customer experiences using hospitality.
New trends in luxury hospitality
Visit a luxury hotel.

Admissions

The Luxury Hospitality Management Summer School 2026 application portal will open soon. Fill out the “Keep me informed” form to register your interest and be the first to hear when applications open.

Criteria

Academic background: minimum 1-year post-high school studies.
Motivation: demonstrated motivation for joining this summer program. How does participating in the program fit into your future goals or plans?
Proficiency in English: strong B2 level or, preferably, C1 level CEFR

Keep me informed

If you have any questions, feel free to contact us.

Academic Directors

Florent Girardin

Assistant Professor of Marketing, EHL

Florent Girardin is an Assistant Professor of Marketing at EHL. Florent obtained a PhD in marketing from HEC Lausanne. His academic research focuses on consumers’ reactions to luxury brand and product positioning strategies. In his doctoral dissertation, he investigated consumers’ perceptions of brand authenticity, a marketing concept that has gained increasing attention in the marketing discipline, both from academics and practitioners. Florent's work has been published in Journal of Consumer Psychology, Psychology and Marketing, Journal of Retailing and Consumer Services, and Tourism Perspectives. He teaches Luxury Brand Management and Fundamentals of Marketing courses at EHL.

Anne Michaut

Academic Director, Affiliate Professor,Marketing Department HEC Paris

Anne Michaut received a Ph.D. in Social Sciences from Wageningen University, where she also received a M.Sc. degree in Marketing and Consumer Behavior. Prior to joining HEC Paris, she worked on innovation process methods and new product adoption processes at Unilever, which funded her PhD research. Her current research interests are in the field of luxury, focusing on the perception of luxury, sustainable development, entrepreneurship and client experience. Her work has been published in Journal of Product Innovation Management, Journal of Brand Management, or Journal of Brand Strategy, and she has contributed to edited books. At HEC Paris, her teaching covers varied topics about Luxury Management as well as Innovation Marketing.

Florent Girardin

Anne Michaut

Testimonials

Before the summer program, I had just graduated in Aerospace Engineering from TU Delft, a rigorous degree that strengthened my discipline and problem-solving skills. Focusing only on the quantitative side, however, left me searching for something more human. Right now, I am learning how businesses grow, how capital moves, and what makes investors say yes, so that one day I can channel that knowledge into my own hospitality project. Through the Global Economic Transformation and Technology master’s with EDHEC, Imperial College, and ESMT, alongside a career in finance, I aim to build a foundation that ensures financial clarity does not diminish the magic in hospitality but instead protects it and helps it scale. The summer program at HEC Paris and EHL became the bridge between these worlds. At HEC, I explored how luxury is anchored in values and storytelling, and how to define a precise promise to the guest and deliver it consistently. At EHL, I learned how to translate that promise into moments a guest can feel. For two weeks I was fortunate to be surrounded by ambitious participants from around the world, traveling between two countries with people I had just met and quickly came to call friends. Professors and guest speakers, accomplished leaders in the field, offered valuable industry insights. The most rewarding part was our final group project, a curated experience concept for Tiffany & Co. at Four Seasons Cap-Ferrat, which was nominated for presentation. In all, these two weeks gave me academic structure and helped me rediscover my purpose.

Inês Alexandra Teixeira

Summer Student Story

After being in contact with EHL regarding further training opportunities, this Summer School was presented to me and immediately felt like the perfect next step in my journey. It combined everything I was looking for: academic excellence, experiential learning, and the prestige of two world-leading institutions. As hospitality takes an increasingly central place within the luxury industry, this program offered valuable insights into the current landscape and the evolution of the sector. It also allowed me to best prepare for my upcoming Master’s in International Hospitality Management. Working in diverse project groups was both challenging and rewarding. Everyone brought unique ideas inspired by their own country and culture, and combining all these perspectives into a single project was incredibly enriching. What impressed me most was the kindness and respect that defined the atmosphere, professors genuinely listened, encouraged us, and valued every contribution, creating a real sense of trust and support. Above all, this journey reinforced my vision of hospitality: to be deeply human, attentive, and genuinely caring toward those around us.

Edgar Fauvey

Summer Student Story

From the first moment, I felt I was in the right place. Everything was beyond my expectations: the two beautiful campuses, the new friends I’ve met, and, above all, the amazing lecturers and guest speakers. During the first week, we received a general introduction to luxury management, while during the days at EHL, we got to know more about hospitality, learning from outstanding professors. I tried to soak up as much as I could and to make the most out of all the lessons, which ranged from hospitality concept design to psychology, leadership, and even wine tasting. One day, we also had the opportunity to talk to the directors of the Beau Rivage Palace in Lausanne and then visit the hotel. One of the strengths of this program lies in its emphasis on class participation and practical exercises during each lecture, allowing us to apply theoretical knowledge to real-world scenarios. Additionally, the experience was enriched by the opportunity to collaborate with peers from all around the world and share our different ideas and perspectives. Overall, this course has truly been a beautiful and inspiring experience, from both an academic and a personal point of view, and I’m grateful to have been part of it.

Anna Pompili

Summer Student Story

For me, it was a perfect start to learn more about the luxury industry, especially as I was due to start my Master in Luxury Management in Monaco one month later. The professors at HEC are very experienced professors who can give you advice on how to enter the luxury industry, what to look out for and how to build a luxury brand. My personal highlight was the group presentation of our luxury gastronomy concept "Omega Moon Lounge" on the last day of the program. It was a pleasure to meet the people in my course and form friendships. One professor said that this course is like the UN: each nationality was there only once, but from all over the world with many different characters.I really enjoyed hearing stories from professionals in the luxury industry, learning more about how to develop concepts for luxury hotel experiences and discovering new trends in the sector. Especially at EHL, where we gained further insight into the hospitality industry through field trips such as a visit to a family-run five-star hotel and a wine tasting where we learned more about the key characteristics of a luxury wine. I would highly recommend the course to students and professionals of all fields of study who are interested in luxury entrepreneurship, hospitality concepts and creating customer loyalty.

Julia Bössendörfer

Summer Student Story

Program Video

With the Luxury Hospitality Management Summer Program from HEC Paris and EHL, you can immerse yourself in the heart of the hospitality industry. This program provides a comprehensive immersion into customer service and the hospitality mindset by combining theory and practice. In this video, discover an engaging perspective on this unique educational journey and learn how this program has assisted participants in advancing their careers through testimonials from individuals who have completed this experience.

Program FAQ

What is included in the program fees?

The program fees represent the price of tuition. This is 4,100 euros for young professionals, or 3,300 euros for full-time students. Lodging, food & beverages, and transportation are not covered by the program fees and should be budgeted separately. Participants are responsible for making their own accommodation and travel arrangements for each campus. Campus housing options are available at both HEC and EHL but are not mandatory.

Who is eligible for this program?

Summer Programs are open to participants from all disciplines who seek an advanced academic experience—whether exploring new subjects or deepening expertise in familiar areas. They should have at least one year of post-high school studies behind them at the time of the program and a maximum of 4 years' work experience in the field of the program they are applying to. Participation is intended for early-career learners, typically up to the age of 28.

English Proficiency Requirements

In order to benefit in full from the experience, both inside and outside of the classroom, applicants should be able to understand spoken language with relative ease and express themselves fluently and spontaneously. An overall CEFR level C1 is therefore required, including level C1 specifically in the Speaking and Listening components.

What is the minimum age to apply?

The summer program's teaching methodology is tailored to accommodate participants with varying ages and experience levels. The program's average participant age is 23 years old. However, all participants need to have completed at least one year of undergraduate studies by the start of the program.

How to apply?

Applications are handled by HEC Paris directly on their online portal. The application needs to be submitted online with the following supporting documentation. We encourage you to apply early, as programs will remain open on a space-available basis. Please note that there is a non-refundable application fee of €50 per application.

Required materials:

Online application form including short-essay questions
Résumé (CV)
Official academic transcripts obtained
For all non-native English speakers: English language proficiency test score report (TOEFL or TOEIC or IELTS or Cambridge or Duolingo) or evidence (e.g., transcript) of coursework completed in the English language
In certain cases, the Admissions team can also grant a phone/Skype interview to evaluate English language proficiency.

Upon receiving an offer of admission, you will have approximately 2 weeks to confirm your application and make your program payment.

What is the application deadline?

Applications are assessed and admitted on a rolling basis for eligible candidates until the program is full. We therefore recommend applying early to ensure a place in the program. The admissions process is led by HEC Paris and will be closed on May 29th, 2026, at the latest.

Visas & Travel Restrictions

If you are travelling from outside the Schengen area, you will need a Schengen short-stay visa to enter both countries. Please check with your local embassy for more details. Once you have confirmed your place in the program, HEC Paris will provide you with an Enrollment Certificate and a Housing Certificate (if you select the option with housing) that will strengthen your visa application.

Accommodation at HEC Paris and EHL

Learning occurs both inside and outside of the classroom. An important component of the HEC Paris x EHL Summer School is teamwork that takes place after classroom hours. To fully benefit from your academic experience, participants are encouraged to reside in on-campus residences. Housing will be guaranteed for all participants. Participants will receive further information upon program confirmation.

HEC: €300 for 6 nights

Furnished single room with an ensuite bathroom and an equipped kitchenette. Bedding and towels are provided, but participants are responsible for bringing their own toiletries.

EHL: CHF 77/night, city tax and sports facilities included

Furnished single room with ensuite bathroom. Bedding and towels are provided, as are basic toiletries. An ironing board and iron are available in the common laundry room. Please note that there are no cooking facilities in the rooms.

Participants who choose to reside off-campus are responsible for arranging their own transportation to campus to ensure they arrive on time for morning classes.

What is provided in the rooms?

At HEC, all rooms have a single bed with linen, a desk, a closet, an ensuite private bathroom with towels, and an equipped kitchenette.

At EHL, the rooms are as described above but have no kitchen facilities. Basic toiletries are provided.

Please note that accommodation fees and meals are not included in the program fees

How do I travel from HEC Paris to EHL Lausanne?

You are responsible for making your own travel arrangements from Paris to Lausanne on Sunday, 5th July. Please check details on check-in times at EHL to ensure you arrive when there will be someone to welcome you.

We encourage you to make a sustainable choice; there are up to 12 trains per day running from Paris to Lausanne.

When is check-in/check-out?

Check-in at EHL Lausanne is possible on Sunday, July 5, from 3:00 to 6:00 pm. If you wish to check in on Monday, July 6, it is only possible between 7:00 and 8:15 am.

Check-out is possible on Friday, July 10, after 5:00 pm or on Saturday, July 11, by 10:00 am.

Please note that the Summer Program finishes at 5:00 pm on Friday, July 10.

How much will I need for my meals?

HEC: HEC has a student restaurant on campus. There is also a supermarket opposite the campus at HEC for groceries. A typical lunch at HEC will cost about €7. Please note that the student restaurant is not open in the evenings.

EHL: You can enhance your experience by having dinner at our different food outlets. We also have a Brasserie 1893 and a Michelin-star restaurant Berceau Des Sens. Kindly note that both restaurants mentioned must be reserved in advance.

You have the possibility to purchase a meal package that includes breakfast and lunch for 28 CHF. Please note that EHL uses cashless payments. Make sure to pack your debit/credit card to pay for your meals at our campus outlets if you do not purchase the meal package.

Dress code

EHL applies a strict dress code for its students, which is compulsory from 7 a.m. to 7 p.m. on weekdays. Please respect this dress code, you may familiarize yourself with it here: EHL Guide for Professional Appearance.

Do participants receive a certificate at the end of the program?

Final Grades and transcripts will be issued by HEC Paris. Summer School students who successfully validate the program will earn a smart digital certificate upon program grading. This can be shared with schools or potential employers in a secure, digital format.

Only verified digital certificates are provided upon successful program completion. A paper copy of the certificate will not be provided.

An electronic copy of transcripts and the certificate will be made available to students via a secure server. Please note that certificates and transcripts will only be sent as of the end of September.

Assessment

Programs culminate in final projects and/or team presentations. Participant evaluation criteria are communicated in each syllabus. Criteria can include the following elements: attendance, participation, individual and/or group work, final project/team presentation.

EHL Hospitality Business School

Route de Berne 301
1000 Lausanne 25
Switzerland