Hotel General Manger Program

EHL Hotel General Manager Program





Discover the program
Stepping into the dynamic world of hospitality as a Hotel General Manager demands more than just operational knowledge. It requires a blend of modern leadership, strategic thinking, and a deep understanding of today's market intricacies. Our program is meticulously crafted to empower every Hotel General Manager to navigate contemporary challenges and excel in a fast-paced, competitive landscape. By equipping participants with cutting-edge skills, real-world strategies, and a vast network of industry peers, we lay the foundation for thriving in modern hotel management, fostering leadership based on human-centricity, and ensuring exceptional guest experiences.

Tailored Learning: Flexibility at Its Best for Busy Hotel Managers.

Dive into an adaptable journey that offers unparalleled flexibility tailored to your needs. Participants can enroll in the comprehensive program, which encompasses four enriching weekly modules, or, if they prefer, select individual modules focusing on specific management areas. Moreover, for those looking to specialize even further, the Hotel General Manager Program provides the option to opt for distinct course topics within these modules. Whichever route you take, rest assured that our delivery format ensures an immersive and holistic learning experience.


Comprehensive Customization

Tailor your learning path: full program, modules, or individualized topics. We cater to all ambitions, from holistic understanding to niche expertise.

Hands-On Practical Learning

Gain practical experience in real-world scenarios through activities, workshops, and field visits. Accelerate and deepen your learning with invaluable exposure.

Specialized Topics

Master specialized topics like business management, service excellence, data-driven decisions, and industry trends, essential for managerial roles.

Discover Your Path

Explore Your Learning Journey

Embrace the comprehensive full program, delve into specialized modules, or select individual courses to pinpoint your expertise. Choose what suits your ambition.

Download the brochure

Full Program

Weekly Modules

Stand-alone Courses

Unlock Complete Mastery with the Hotel General Manager Program!

Dive deep into our prestigious full-length program, blending 4 intensive weeks on EHL Lausanne's iconic campus with engaging online sessions.


  • 4 non-consecutive immersive weeks at EHL Campus Lausanne  
  • All-encompassing 4 modules, 8 core topics  
  • 4 hands-on experiential learning days  
  • Exclusive access to Virtual Touchpoints  
  • Comprehensive online resources & pre-reads
  • EHL Certificate of Completion  


Exceptional value for CHF 20,000. Elevate Your Future: Invest in Excellence!


Dive into our carefully curated modules that span the critical dimensions of hospitality management.


From "Managing Hospitality Business", "Managing Service Excellence and Human Centricity", "Maximizing Profitability and Effectiveness", to "Managing Disruption and Emerging Trends", every week is tailored for your needs.



  • Delve into core industry topics with 5 comprehensive days of lectures.
  • Obtain the EHL Certificate of Attendance 

Invest CHF 5,900 for a week of immersive thematic exploration. Elevate your expertise!


Targeted Topic Mastery

Delve deeper into core areas of hospitality with our precisely tailored two-days courses.  Each one is a gateway to nuanced understanding and skill enhancement. They are the perfect way to continue your career development or to build your expertise in the key areas.


  • Explore niche subjects under each core topic for a well-rounded expertise.  
  • Acquire specific competencies essential for today's dynamic hospitality environment.
  • Spend two days on EHL campus networking with like-minded peers
  • Obtain the EHL Certificate of Attendance 
For CHF 2,200, enrich your knowledge in the focal areas of the hospitality domain and set yourself apart. Transform your professional journey!

Program highlights

Why Take This Course?


Manage Contemporary Issues to Excel in The Modern Age

Acquire essential managerial skills for success in a fast-paced, data-rich market. Equip yourself with practical tools to conquer industry complexities and overcome challenges.

Screenshot 2023-11-15 130626

Amplify Your People Leadership

Master the nuances of leading a multi-cultural, multi-generation workforce. Learn how to inspire people and teams, ensuring they not only serve but serve exceptionally. 

Screenshot 2023-11-15 132051

Expand Your Community

The program facilitates networking with academics, experts, and peers to exchange best practices and establish a lifelong support network in the field.

Key Facts


Location:  On-Site at EHL Campus Lausanne & Online


Award  EHL Certificate of Completion (full program) & EHL Certificate of Attendance (modules and courses)


Price: TBC


Duration: From 2 days for one course up to 4 non-consecutive weeks for the full program


Start Date TBC

What You Will learn

Learning Objectives

  • Adapt your leadership approach, enhance business acumen, and formulate winning strategies tailored to current industry realities.
  • Equip yourself with practical tools to face the intricacies of the industry and rise above today's challenges. 
  • Champion customer-centricity, build motivated teams, and create environments where people thrive.
  • Master the nuances of leading a multi-cultural, multi-generation workforce.
  • Harness data, metrics, and new tech to optimize operations, guide investments, and elevate service experiences.
  • Anticipate change, spearhead innovation and position your business for long-term resilience and competitiveness.

World-Class Faculty

Strategic Management

Associate Professor

Dr. Demian Hodari is Associate Professor of Strategic Management at EHL. He was previously a hotel general manager and the president of an independent hotel management and consulting company and has worked on four continents. In addition to teaching undergraduate and graduate level classes, Dr. Hodari frequently provides consulting, executive education and strategic planning facilitation for international hotel companies, hotel owners, and individual properties.

Hospitality Distribution & Marketing

Assistant Professor

Meng-Mei Maggie Chen, PhD, is an Assistant Professor of Marketing at EHL teaching hotel distribution strategy, online consumer behavior, marketing strategy and digital marketing courses. Before entering higher education, Maggie held positions in various tourism sectors, ranging from hotels to casinos, travel agencies, and consulting.

Customer Experience Design

Assistant Professor

Dr. Matthias Fuchs is an Assistant Professor of Marketing at EHL and serves as the Director of the Institute for Customer Experience Management. He researches digital customer behavior, product and service configurators, and customer feedback, and his work has been published in top-tier business journals such as the Journal of Marketing Research (ABS 4*, VHB A+, FT50) and the Journal of Business Ethics (FT50). He is an experienced educator who teaches courses in marketing, brand management, customer experience, and computational thinking.

Hospitality Technology Strategy

Senior Lecturer

Ian Millar is a Senior Lecturer in the Entrepreneurship and Innovation department at EHL working on the Student Business Projects and delivering hospitality technology courses. Ian serves as an advisor to various hospitality technology companies and was a Member of the Hotel Industry Expert Panel for the Singapore Tourism Board advising hotels in the region on best practice technology usage. He is also a mentor for the Metro Accelerator program, advising various hospitality technology start-up companies. He is currently on the HITEC Amsterdam advisory council, organizing Europe’s largest hospitality technology conference.

Change Management

Associate Dean Degree | Programs Associate Professor Strategy & Entrepreneurship

Dr. Nicole Hinrichs is Associate Professor of Strategy and Entrepreneurship and Associate Dean Degree Programs at EHL Hospitality Business School. She is also a member of the faculty of the EMBA at EPFL,Lausanne and a Visting Reader at Imperial College, London. She gained academic experience at Columbia Business School (USA), Wharton Business School (USA), and the Swiss Federal Institute of Technology Zurich, ETH (Switzerland). She received her doctorate summa cum laude from the University of St. Gallen after working for several years as a strategy consultant and in strategic positions in the banking sector. Her research interests focus on the influence of organizational and role identities in the context of strategic decisions that affect transformative change and innovation.

Advanced Corporate Finance

Senior Lecturer

Mr. Stéphane Haddad has more than 20 years’ experience in corporate finance and M&A. He began his career in 1995 at JP Morgan Chase in London and later worked in venture capital. Since 2002, he co-heads the M&A Construction team of London-based merchant bank Nash & Co. He received an MBA (Finance) from CASS Business School, London and a Master in Management from ESCEM Business School (French Grande Ecole). At the EHL, Mr Haddad is a senior lecturer in finance at both bachelor and masters levels and has developed a digital course for EHL’s online platform.


Associate Professor

Dr. Sowon Kim is EHL professor and founder of the Women in Leadership (WIL) Initiative. Having lived in eight countries across East Asia, Latin/ North America, and Western Europe, and with over 20 years of work experience in various academic institutions (IESE, INSEAD, Uni. of Geneva) and private companies (consumer goods, high-tech, broadcasting, jewellery), her expertise lies in strategically navigating different cultures and inspiring people to move forward together.

Hotel Financial Statements Analysis

Associate Professor

Cédric Poretti, PhD CFA, is an Associate Professor of Accounting at EHL. He developed and teaches courses in financial accounting/managerial accounting/financial statement analysis, and also serves on the academic board. Earlier, Dr Poretti worked in the financial industry (FX trading and private bank) as a portfolio manager and an economist.

Corporate Strategy

Associate Professor

Margarita Cruz, PhD in Economics, is an Assistant Professor of Strategic Management and Entrepreneurship at EHL. Margarita’s research lay at the intersection between organizational theory and entrepreneurship, with a particular focus on the role of authenticity on entrepreneurial outcomes such founding of new organizations and introduction of new products.

Budgeting & Forecasting

Assistant Professor

Giovanni-Battista Derchi, PhD, is Assistant Professor of Management Control at EHL. He obtained a PhD in Management from HEC Lausanne and a Degree in Business Administration from Bocconi University. Dr Derchi is a Scientific Advisor and member of the Scientific Committee of the International Academy of Sport Sciences and Technology (AISTS).

Innovation Management

Senior Lecturer

Dr. Frédéric Delley has international experience with start-ups and multinational companies in high technology and brand management. After completing his master's degree in data communication systems at the Swiss Federal Institute of Technology (ETH) in 1998, Dr. Delley moved to Silicon Valley, where he worked as a software engineer for Intel Corporation and Cisco Systems and was involved in the development of several software start-ups.

Revenue Management

Associate Professor

Dr. Cindy Heo is an Associate Professor of revenue management at the EHL. Prior to joining EHL, She taught revenue management course at the Hong Kong Polytechnic University and has delivered custom executive education programs on revenue management in Asia, Middle East, and Europe. Dr. Heo is a recipient of numerous research awards including EHL Researcher of the Year Award, Best Paper Award from APAC CHRIE conference and ICOT Young Scientist Award. Her scholarly research and industry consulting focus on the core strategic elements of revenue management, pricing and sharing economy. Prior to joining academia, she had extensive industry experience in the hospitality and tourism fields.

Service Operations Management

Senior Lecturer

Mr. Damien Kobel has more than 20 years experience in market research, customer experience and management consultancy within different industries. He is a founding member of DKMA S.A. (2005), where he developed and managed the global ‘Airport Service Quality’ initiative which he implemented at over 300 airports worldwide. Before setting up DKMA, Damien worked at Zurich Airport in international business development.

Maximizing Individual and Collective Performance

Associate Professor

Dr. Stefano Borzillo is an Associate Professor of Organizational Behavior at EHL. He obtained his Ph.D. in Organizational Behavior from the University of Geneva and was a Visiting Research Fellow at the Stern School of Business (New York University). His main fields of research are communities of practice, processes of knowledge creation, and best practice transfers in organizations.

Food Service Quality & Design

Full Professor

Dr. Marc Stierand is an Associate Professor of Service Management and the Director of the Institute of Business Creativity at EHL. Before joining the world of academia, he was a chef in Michelin-starred restaurants and luxury hotels. His research focuses on managerial and organizational cognition and management education and development in the hospitality context, with particular interest in personal and team creativity, intuition, and talent.

Hotel Asset Management

Senior Lecturer

Mr. Rémy Rein is a Senior Lecturer at EHL specializing in hotel and real estate management. He has extensive experience in international, multi-site management and consulting within the hospitality industry. With nearly 40 years of career experience, his expertise spans the whole hospitality sector, ranging from zero to five-star properties, residences, resorts and restaurant chains. He has executed over 520 hotels transactions of single and portfolio assets, performing different consulting missions including the supervision of feasibility studies, strategic advice, hotel management agreement and lease negotiations, operator selections.

Real Estate Finance

Associate Professor

Dr. Mori has international educational and research experience in Real Estate Finance and Investment in Japan, U.S., Singapore, U.K., and Switzerland. Masaki Mori is constantly ranked as one of the world academic leaders in the area of Real Estate. Prior to joining EHL, Masaki Mori was manager at Nomura Asset Management, Associate Professor of Finance at International University of Japan, Assistant Professor at National University of Singapore, and Associate Professor of Real Estate Finance and Investment at University of Reading.

Hospitality Real Estate Finance & Investments

Associate Professor

Dr. René-Ojas Woltering, is an Assistant Professor of Real Estate Finance at EHL. He holds a doctoral degree in Business Administration from the University of Regensburg. His research interests include real estate investment vehicles, investment strategies, and issues relevant to the hospitality industry. His publications have appeared in scholarly journals such as the Journal of Banking and Finance, Real Estate Economics, and the Journal of Real Estate Finance and Economics. Dr. Woltering has gained valuable experience in the real asset management, investment management, and consulting industry. He is also awardee of several finance & investment competitions.

Influence & Leadership

Associate Professor

Dr. Loyhd Terrier joined the EHL in 2008 as Assistant Professor of Organizational Behavior, before being promoted as Associate Professor in 2018 . He received a MSc in Work and Organizational Psychology and a PhD in Social Psychology from the University of Provence. He has taught courses in Human Behavior and Performance, Influence and Leadership, Organizational Psychology, Research Methods, Social Psychology, and Interpersonal Relations.

Hotel Asset Management

Visiting Lecturer

Mr. Heinz Wehrle is a hospitality professional and Registered Valuer recognized by RICS. In his role as a Visiting Lecturer at EHL Campus Lausanne, he imparts expertise in Hotel Asset Management, with a focus on hotel development and valuation. With a strong educational background and practical experience.

Corporate Strategy


Patrice Dartevelle holds an MSc in Chemistry from the University of Kent and an MBA from York University (Toronto). He is a senior lecturer at EHL Hospitality Business School and teaches International services marketing, Corporate Strategy and Entrepreneurship. He is also a strategy consultant and entrepreneur and acts as advisor for start-ups.

Food & Beverage


Jean-Luc is an experienced Hotelier and Restaurateur with over 40 years of global expertise. He has held various roles in Europe and Asia, including as a Hotel General Manager and VP of Food and Beverage. In 2009, he founded JLF+ Associates, a company specializing in restaurant and bar concepts. He later joined Majid Al Futtaim Dubai as Senior Director of Asset Management. Jean-Luc is also an instructor and a respected speaker in the hospitality industry.


Executive Education Lecturer

Vincent, a seasoned communicator and entrepreneur, brings over 30 years of diverse industry experience, blending sustainability expertise with high-impact corporate leadership. In his role as Global and Regional VP of Corporate and Sustainability Communications, he spearheaded major projects and introduced Thought Leadership initiatives, leaving a lasting impact on the business world.


Dr. Demian Hodari


Dr. Meng-Mei Maggie Chen


Dr. Matthias Fuchs


Mr. Ian Millar


Dr. Nicole Hinrichs


Mr. Stéphane Haddad


Dr. Sowon Kim


Dr. Cédric Poretti


Dr. Margarita Cruz


Dr. Giovanni-Battista Derchi


Dr. Frédéric Delley


Dr. Cindy Heo


Mr. Damien Kobel


Dr. Stefano Borzillo


Dr. Marc Stierand


Mr. Rémy Rein


Dr. Masaki Mori


Dr. René-Ojas Woltering


Dr. Lohyd Terrier

Untitled (2.1 x 2.1 in) (2)

Mr. Heinz Wehrle


Mr. Patrice Dartevelle


Mr. Jean-Luc Fourrier


Mr. Vincent Michelet

professor-hodari-demian professor-chen-meng-meimaggie professor-fuchs-matthias Hospitality_Insights_EHL_Ian_Millar_Authors professor-nicole-hinrichs professor-haddad-stephane professor-kim-crettex-sowon-1 professor-poretti-cedric professor-cruz-margarita professor-derchi-giovanni-battista professor-delley-frederic professor-heo-cindy Hospitality_Insights_EHL_Professor_Damien_Kobel_Authors professor-borzillo-stefano-2 professor-stierand-marc professor-rein-remy professor-masaki-mori professor-woltering-rene-ojas professor-terrier-lohyd-1 Untitled (2.1 x 2.1 in) (2) 1536572799725 image003 1648644654968
professor-hodari-demian professor-chen-meng-meimaggie professor-fuchs-matthias Hospitality_Insights_EHL_Ian_Millar_Authors professor-nicole-hinrichs professor-haddad-stephane professor-kim-crettex-sowon-1 professor-poretti-cedric professor-cruz-margarita professor-derchi-giovanni-battista professor-delley-frederic professor-heo-cindy Hospitality_Insights_EHL_Professor_Damien_Kobel_Authors professor-borzillo-stefano-2 professor-stierand-marc professor-rein-remy professor-masaki-mori professor-woltering-rene-ojas professor-terrier-lohyd-1 Untitled (2.1 x 2.1 in) (2) 1536572799725 image003 1648644654968

The Hotel General Manager Blog 

AI Revenue Management
Hospitality Industry

How hoteliers are using AI for Revenue Management

Hotel revenue management is the process of optimizing revenue by predicting demand and setting prices accordingly, most commonly found in hotels to forecast occupancy in order to maximize their room rate, hotel marketing strategy, and overall...

Learn more
implementing sustainability
Hospitality Industry

Implementing sustainability in service organizations: A complex puzzle

HIGHLIGHTS Implementing sustainability in service organizations is a complex puzzle, but it’s worth the effort as a key driver of global sustainability outcomes. External reporting of CSR information, internal management of CSR initiatives, and...

Learn more
Hospitality Industry

Data-driven marketing strategy for hospitality: Best practices & tools

Today, in the best marketing teams, nothing is improvised. Data is the most valuable asset for these teams, and decisions, strategies, and campaigns are based on it. Marketers in the hospitality industry have embraced this trend, but the data and...

Learn more

Frequently Asked Questions

Want to learn more about the full Hospitality General Manager Program? Below we have answered some commonly asked questions.

What is the format of the full program?

The full-length program provides complete immersion across four non-consecutive on-site weeks interspersed with online learning.

Price details

As the program is composed of different modules and courses that can be chosen by module or by course or all together, the prices are as follows: Full program : 20'000 CHF - Module : 5'900 CHF - Course : 2'200 CHF

Payment methods

Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.

How to earn the certificate

To obtain the EHL Certificate of Completion for the Hotel General Manager Program, participants must successfully pass the final assessment which will take place at the end of the 4-week program. If you take the week-long module or the 2-day course, you will obtain the EHL Certificate of Attendance, provided you meet minimum attendance requirements.


Connect with an advisor

Cristina Vieites