Delivery
Campus Lausanne
Campus Lausanne
Designing Hotel and Restaurant Concepts
Gain a deep understanding of hospitality concepts and learn how to create new ones.
Next Date
15 November 2023
Online introduction: 3 November 2023
On-campus course: 15-17 November 2023
Final assessment: 5 December 2023
Credentials
Certificate of Achievement
2.5 ECTS / 1.5 US
2.5 ECTS / 1.5 US
Duration
3 days + online introduction + final assessment
Language
English
Price
CHF 1,700
Designing Hotel and Restaurant Concepts
To unlock new areas of growth, hospitality entrepreneurs and managers around the world are launching new concepts that break with conventions. From a Japanese hotel that doubles as a fashion label to a Parisian Café that produces its own music, these concepts are blurring the lines between media, retail, and hospitality. At the same time, technology, consumer behaviors, and deregulation are also forcing hoteliers, restaurateurs, and service providers to review the fundamentals of their value proposition and go beyond their traditional role as a provider of “places to sleep and eat”. This is a time of great opportunity for hospitality and F&B businesses, and this course will help you understand these opportunities and seize them with a confident hand, allowing you to create and implement successful new concepts for existing businesses or new ventures.
Why take this course ?
This course develops specialized knowledge and skills that enable you to
- Design and develop a successful hospitality concept - from the strategic and creative level down to the day-to-day operations.
- Understand how existing hotels, restaurants, cafés, bars, and private clubs can be turned around with a strong concept.
Course highlights
Syllabus
Course Content
1
History and Trends
History, role and evolution of hotel and F&B concepts
2
Insight Generation
Hospitality concept framework
3
Concept Strategy
Target segments & community building
4
Identity Design
Brand story canvas
5
Space Design
Zoning, customer flow, interior design
6
Services Design
Offering and digitalization
7
Content, Channels and Activation
Visual identity, creative content, communication channels
8
Final assessment
To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 15-min individual quiz and a 30-min hospitality concept group presentation
Certificate of Achievement
Is this course right for me?
Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.
Youri Sawerschel - Senior Lecturer
Youri Sawerschel is the Founder and Chief Creative Officer of Creative Supply, a creative consultancy present in Zurich and Paris. Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is also the author of dozens of articles on the topics of brand strategy, storytelling and entrepreneurship and is a lecturer at ESSEC Business School in Paris, at EHL Hospitality Business School and at Geneva School of Business (HEG). Youri graduated from the Ecole des Arts Décoratifs in Geneva and holds a Bachelor from EHL Hospitality Business School.
Admission Criteria
At least 2 years of professional experience in F&B or Hospitality
Bachelor's degree or more than 5 years professional experience in a hospitality management position
English proficiency equivalent to C1 for non-natives
Admission Process
The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.
Deadline
Your application must be received at least one week before the start of the course.
Apply Online
Choose your intake :
15 November 2023
Online introduction: 3 November 2023
On-campus course: 15-17 November 2023
Final assessment: 5 December 2023
EnrollCost
CHF 1,700
FAQ
Most asked question
Visas & Travel Restrictions
A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland.
Price details
Price: CHF 1,700
The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks.
Payment methods
Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.
How to earn the certificate
To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 15-min individual quiz and a 30-min hospitality concept group presentation.