Campus Lausanne

Designing Hotel and Restaurant Concepts

Gain a deep understanding of hospitality concepts and learn how to create new ones.

Next Date

24 April 2024

Online kick-off session: April 11, 2024                      

On-campus course: April 24 - 26, 2024

Enroll

25 September 2024

Online kick-off session: September 12, 2024                         

On-campus course: September 25 - 27, 2024

 

Enroll
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Delivery

Campus Lausanne
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Credentials

Certificate of Achievement
2.5 ECTS / 1.5 US
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Duration

3 days + online introduction + final assessment
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Language

English
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Price

CHF 2,500

Designing Hotel and Restaurant Concepts

To unlock new areas of growth, hospitality entrepreneurs and managers around the world are launching new concepts that break with conventions. From a Japanese hotel that doubles as a fashion label to a Parisian Café that produces its own music, these concepts are blurring the lines between media, retail, and hospitality. At the same time, technology, consumer behaviors, and deregulation are also forcing hoteliers, restaurateurs, and service providers to review the fundamentals of their value proposition and go beyond their traditional role as a provider of “places to sleep and eat”. This is a time of great opportunity for hospitality and F&B businesses, and this course will help you understand these opportunities and seize them with a confident hand, allowing you to create and implement successful new concepts for existing businesses or new ventures.

Why take this course ?

This course develops specialized knowledge and skills that enable you to

  • Design and develop a successful hospitality concept - from the strategic and creative level down to the day-to-day operations.
  • Understand how existing hotels, restaurants, cafés, bars, and private clubs can be turned around with a strong concept. 

Course highlights

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Insightful guest speakers who launched fresh hospitality concepts
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Opportunities to network with other participants and guest speakers
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Interactive learning: teamwork, workshops, and discussions with industry experts
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All course material accessible through an online Learning Management System

Learning Journey

Course Content

History, role and evolution of hotel and F&B concepts

Hospitality concept framework

Target segments & community building

Brand story canvas

Zoning, customer flow, interior design

Offering and digitalization

Visual identity, creative content, communication channels

Download Course Details

Is this course right for me?

Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.

Youri Sawerschel - Senior Lecturer

Youri Sawerschel is the Founder and Chief Creative Officer of Creative Supply, a creative consultancy present in Zurich and Paris. Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is also the author of dozens of articles on the topics of brand strategy, storytelling and entrepreneurship and is a lecturer at ESSEC Business School in Paris, at EHL Hospitality Business School and at Geneva School of Business (HEG). Youri graduated from the Ecole des Arts Décoratifs in Geneva and holds a Bachelor from EHL Hospitality Business School.

Admission Criteria

At least 2 years of professional experience in F&B or Hospitality

Bachelor's degree or more than 5 years professional experience in a hospitality management position

English proficiency equivalent to C1 for non-natives

Admission Process

The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.

Deadline

Your application must be received at least one week before the start of the course.

Apply Online

Choose your intake :

24 April 2024

Online kick-off session: April 11, 2024                      

On-campus course: April 24 - 26, 2024

Enroll

25 September 2024

Online kick-off session: September 12, 2024                         

On-campus course: September 25 - 27, 2024

 

Enroll

Cost

CHF 2,500

FAQ

Most asked question

Visas & Travel Restrictions

A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland. 

Price details

Price: CHF 2,500

The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks.

Payment methods

Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.

How to earn the certificate

To receive the certificate of achievement, participants need to successfully complete the program.