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The Hotel General Manager Program

Introducing the "Hotel General Manager Program," a meticulously crafted course designed to empower the next wave of hospitality executives, specifically tailored for new general managers and aspiring professionals in the industry.

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Hotel General Manager Program

The "Hotel General Manager Program" is an exceptional opportunity taking your hospitality career to the next level. This course combines traditional frameworks with cutting-edge data-driven strategies to prepare the next wave of hotel executives and aspiring general managers. With a focus on hands-on experience and the ability to overcome industry disruptions, it ensures you're not just ready for today but also equipped for the ever-changing world of hospitality.

Our distinguished faculty, renowned in their fields, guarantee an academically rigorous and practically invaluable education. Industry experts bridge the theory-practice gap, enriching your learning experience. This harmonious blend of traditional and modern approaches ensures you're prepared to lead confidently in the ever-evolving hospitality industry.

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Course information

Program Highlights

This course develops specialized knowledge and skills that enable you to : 

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Gain a deep understanding of the hospitality sector and concepts, and how to create new concepts to lead the market.; Analyze business models, drivers, and trends to formulate competitive strategies tailored to shifting industry realities.; Apply economic principles and data-driven insights to set clear goals and metrics across operations, investment, and guest experiences; Optimize revenues, control costs, and elevate service experiences through asset management strategies that maximize property value.; Foster a culture centered around service excellence, manage diverse, multicultural teams across geographies by leveraging inclusive leadership techniques, cultural dexterity, and emotional intelligence.; Embrace innovation in business models, services, tech and sustainability, manage change to get ahead of competition and shifting consumer expectations.; Make strategic decisions amidst uncertainty and complexity using critical thinking, analysis, and evidence-based frameworks.;

Highlights

Course Highlights

Comprehensive education that marries traditional frameworks with cutting-edge data-driven strategies;Focus on practical application ensures you understand the core principles of hospitality;Regular contributions from seasoned industry experts bridge the gap between theory and practice;Adapting to industry disruptions to be resilient and agile in the face of future uncertainties
Course Highlights

Program Journey

Course Content

Hospitality Business Models, drivers and trends

Facilitated by: Dr. Frédéric Delley, Dr. Demian Hodari, Dr. Margarita Cruz

COURSE UNIT DESCRIPTION :

Embark on a Comprehensive Journey into Hotel Management. Discover the pivotal tools employed by esteemed hotel executives to discern and navigate industry trends. Delve into a thorough exploration of the varied operating and ownership structures prevalent in the hospitality sector, with a specialized focus on hotels. The course is meticulously structured through concise lectures, insightful class discussions, and engaging interactive exercises. Elevate your understanding and competence in hotel management!

MAIN LEARNING OBJECTIVES:

  • Develop a systematic way to identify and monitor important macroenvironmental trends driving the hospitality industry
  • Understand how such forces impact the competitiveness of firms within different hospitality industry sectors
  • Determine the appropriateness of different business models used by the various stakeholders in a hospitality (hotel) business

Duration: 2 days

Leveraging distribution and revenue management for profitability optimization for the Hospitality Industry

Facilitated by: Dr. Cindy Heo, Dr. Maggie Chen

COURSE UNIT DESCRIPTION:

An Exploration of Business Potential Enhancement: This course aims to broaden the perspective on the untapped potential of business enterprises. By addressing intricacies and opportunities related to multi-sided platforms and revenue management, it harnesses multi-sided platform theories to refine distribution strategies.

Designed with precision, this curriculum offers hoteliers a diverse set of tools, emphasizing enhanced organizational profitability through established revenue management methodologies. Participation in this course allows hoteliers to access profound insights, equipping them to navigate distinct challenges and pinpoint promising revenue opportunities. Enrollment is a step towards transformative business acumen.

MAIN LEARNING OBJECTIVES:

  • Develop the strategy to leverage platforms for reaching, converting, and retaining customers
  • Understand the principles of revenue management approach
  • Forecast future demand and utilize them for dynamic pricing strategies
  • Identify potential revenue opportunities by leveraging the concept of expected monetary value

Duration: 2 days

Experiential Learning Day: Hospitality concept development

Facilitated by: Mr. Dartevelle, Mr. Jean-Luc Fourrier

(This day is available only for individuals enrolled in the full program or in this weekly module)

COURSE UNIT DESCRIPTION :

Restaurant guests have numerous options at hand and aspire to be provided not only with great food and service but also with an all-encompassing experience. Different guest segments have widely different needs which are evolving fast, influenced by [cultural, ethnographic…] trends. To remain competitive, restaurant owners and managers need to react and anticipate these changes by developing an in-depth understanding of trends and segmentation and putting the guest journey and its critical episodes at the heart of concept development. The course covers all aspects of concept development, from market research, consumer segmentation and journey mapping, design-thinking, storyboarding, interior design, and kitchen to the definition of the relevant operational and financial indicators.

MAIN LEARNING OBJECTIVES:

  • Be able to identify the key global and local trends and their impact on the restaurant concept
  • Be able to lay out a customer journey identify the key episodes (pain points and potential delights) and use the basics of the design thinking approach
  • Be able to define the key components to create a restaurant concept document :
    - Market Research
    - Storyboard and posi0oning
    - Interior and kitchen design guidelines
    - Management guidance
    - Business model and financial indicator

Duration: 1 day

Admission Criteria

Relevant professional experience (while previous hospitality experience is valued, it is not required for admission).

Proficiency in English.

Admission Process

To apply, please submit the following documents online: resume or LinkedIn profile link.

The Admissions Office will review applications on a rolling basis and invited you for an interview to assess program fit and check your background as well as expectations of the program.

Deadline

Your application must be received at least one week prior to course start.

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Choose your intake :

Cost CHF 20,000

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FAQ

Most asked question

Visas & Travel Restrictions

A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland. 

Price details

Price: CHF 20'000

All amounts are in Swiss Francs and include VAT where applicable. Pricing covers the 4 on-site modules (8 courses + 4 experiential days), Virtual Touch points between on-site modules, teaching material and resources.

Please note that expenses for visas, airline tickets, meals, and accommodation during the 4 on-site modules are not covered in the program fees and should be planned for separately.

Payment methods

Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates. Payment in installments is possible: required upfront payment of CHF 11,800 covering the first two modules. The remaining of the tuition fees will then be paid before the start of each module. Contact admissions for details: cristina.vieites@ehl.ch

How to earn the certificate

Participants receive a Certificate of Completion upon successful completion of integrative assessment and a Certificate of Attendance for all 4 week-modules.