Dr. Nicole Hinrichs is Associate Professor of Strategy and Entrepreneurship and Associate Dean Degree Programs at EHL Hospitality Business School. She is also a member of the faculty of the EMBA at EPFL, Lausanne and a Visting Reader at Imperial College, London. She gained academic experience at Columbia Business School (USA), Wharton Business School (USA), and the Swiss Federal Institute of Technology Zurich, ETH (Switzerland). She received her doctorate summa cum laude from the University of St. Gallen after working for several years as a strategy consultant and in strategic positions in the banking sector. Her research interests focus on the influence of organizational and role identities in the context of strategic decisions that affect transformative change and innovation.





