“Passion drives me, resilience defines me, and vision guides me – but people are the purpose.”
Master of Business Administration, EHL
Professional Background:
Alexander Kellermann is a seasoned hospitality executive with over 20 years’ experience in luxury and lifestyle hotels across North America, Europe, and Asia. He has successfully repositioned iconic properties, strengthened brand elevation, and driven sustained financial performance. As General Manager of W Bangkok, he is recognized for combining innovation with a strong people-first leadership style, fostering both engagement and trust. His career reflects a balance of strategic acumen, cultural adaptability, and a passion for creating meaningful experiences.
Research Focus:
Developing a Perceived Value Index for luxury hospitality to understand how specific attributes shape the sense of worth and drive willingness to pay. The research combines consumer behavior, sociology, and brand theory to bridge academic insight with practical applications in service design and pricing.
Personal Motivation:
“I chose the DBA program at EHL & Drucker to integrate Peter Drucker’s human-centric philosophy of management with the realities of leading in today’s complex, global hospitality sector. My motivation lies in advancing leadership models that put people at the center. I see the DBA as an opportunity to challenge assumptions, bridge theory with practice, and create insights that support both academic scholarship and industry transformation.”